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Digital Advertising Glossary
Managing Your Account & Billing
Account Information
Billing, Subscriptions, & Receipts
Account Policies & Processes
The Smart Container Tag & Data Management
The Smart Container Tag
Data Privacy
Audiences (First-party & Third-party)
Third-Party Data
First-Party Data
Campaigns (Setup, Bidding, & Optimizations)
The Campaigns Tab
Campaign Strategy
Goals, Bidding, CPMs, & Troubleshooting
Ad Groups
Reporting
Targeting Tactics
Audience & Inventory Targeting
Creative Type Targeting
Additional Details
Supported Solutions
Overview Document
Best Practices
Onboarding
Reporting
Reporting Overview
Advanced Reporting Capabilities
Libraries & Creative Assets
Creative Asset Guidelines
Upload & Setup
Troubleshooting
Amazon DSP Creative Assets
Digital Advertising Glossary
A-C
D-F
G-I
J-O
P-R
S-Z
Webinars & How-To Videos
Product Feature Webinars
Industry Webinars
Creative Asset Library How-To Videos
Geolocation Library How-To Videos
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Knowledge Base
Digital Advertising Glossary
Managing Your Account & Billing
Account Information
Billing, Subscriptions, & Receipts
Account Policies & Processes
The Smart Container Tag & Data Management
The Smart Container Tag
Data Privacy
Audiences (First-party & Third-party)
Third-Party Data
First-Party Data
Campaigns (Setup, Bidding, & Optimizations)
The Campaigns Tab
Campaign Strategy
Goals, Bidding, CPMs, & Troubleshooting
Ad Groups
Reporting
Targeting Tactics
Audience & Inventory Targeting
Creative Type Targeting
Additional Details
Supported Solutions
Overview Document
Best Practices
Onboarding
Reporting
Reporting Overview
Advanced Reporting Capabilities
Libraries & Creative Assets
Creative Asset Guidelines
Upload & Setup
Troubleshooting
Amazon DSP Creative Assets
Digital Advertising Glossary
A-C
D-F
G-I
J-O
P-R
S-Z
Webinars & How-To Videos
Product Feature Webinars
Industry Webinars
Creative Asset Library How-To Videos
Geolocation Library How-To Videos
Digital Advertising Glossary
Look up or browse key digital advertising terms and concepts.
A-C
Creative Asset
CTR
Ad Exchange
Bid Caching
Bid Factoring
Ad Tracking
Banner Ad
Attribution
Bid Adjustments
Caching
Ad Server
Ad Group
CPM
Click-through URL
Ad Network
What is a campaign
See more
D-F
Expanding Ad
DMA
Fold
DSP
Frame Ad
Display Ad
DMP
Earned Media
Floating Ad
Deduplication Windows
Direct Buy
See more
G-I
Inventory
Geolocation Targeting
IAB
J-O
Optimization
Matched Profile
JPEG
Microsite
P-R
Page View
Pop-Up Ad
Programmatic Guaranteed
PPC
Run-of-Network Ad
Psychographic Characteristics
Run-of-Site Ad
Programmatic Advertising
Real-Time Bidding (RTB)
Query Parameters
Return On Investment (ROI)
Page View
See more
S-Z
Second Price Auction Model (Dynamic Bidding)
Supply-Side Platform (SSP)
Wildcard Parameters (in URLs)
View-Through Rate (VTR)
Weather Targeting
Win Rate
URL
UTM Code
Targeting
Viewability
User Profile
Unique Visitor
Second Price Auction Model (Dynamic Bidding)
See more
