Win Rate
Win rate measures the number of impressions won out of those bid on.
To learn more, check out our blog post, Digital advertising metrics: Share of voice vs. win rate .
![](https://help.choozle.com/hubfs/Knowledge%20Base%20Import/support.choozle.comsupportsolutionsarticles5000560761-win-ratehit.gif)
Win rate measures the number of impressions won out of those bid on.
To learn more, check out our blog post, Digital advertising metrics: Share of voice vs. win rate .