Unique Visitor
A unique visitor is someone with a unique address who is entering a website for the first time that day (or some other specified period) so that a visitor that returns within the same day is not counted twice.
A unique visitors count tells you how many different people there are in your audience during the time period, but not how much they used the site during the period.
![](https://help.choozle.com/hubfs/Knowledge%20Base%20Import/support.choozle.comsupportsolutionsarticles5000550344-unique-visitorhit.gif)