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Managing Your Account & Billing
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The Smart Container Tag & Data Management
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Audiences (First-party & Third-party)
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Campaigns (Setup, Bidding, & Optimizations)
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Targeting Tactics
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Supported Solutions
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Reporting
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Libraries & Creative Assets
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Digital Advertising Glossary
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Webinars & How-To Videos
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Internal Tech Support Team Resources
Unique Visitor
A unique visitor is someone with a unique address who is entering a website for the first time that day (or some other specified period) so that a visitor that returns within the same day is not counted twice.
A unique visitors count tells you how many different people there are in your audience during the time period, but not how much they used the site during the period.
