UTM Code

A UTM code is a code that you can attach to a custom URL in order to track a source, creative unit, and campaign name. UTM codes enable Google Analytics to track the performance of each of those links so you can see where and from what campaign your traffic is coming from.


Choozle accepts UTM codes using all of the parameters that Google allows. In Choozle, these are configured as the click-through and landing page URLs when creative assets are uploaded.