View-Through Rate (VTR)

The measurement of how many people saw an ad and eventually visited the advertiser’s site. For example, if someone sees a Pepsi ad on Monday, and then visits Pepsi.com on Tuesday, that would count toward the VTR. Choozle's lookback window is 90 Days.

Reporting on VTR in Choozle campaigns is found within detailed reports, which can be requested through the Choozle Support Center.