Weather Targeting

Weather targeting allows you to reach consumers based on weather events in the area of the available ad inventory. Weather targeting includes past, current or forecasted events like high flu activity, pollen, light rain, and humidity.

Search for weather conditions, such as "snow" in the Choozle Catalog Search, and look for segments from IBM Watson Advertising, a product of The Weather Company. These data segments can be added to a custom audience like any other third-party data segment and are available globally.