Deduplication Windows

A deduplication window is a period during which duplicate events are disregarded for attribution purposes. This is designed to filter out what are typically user errors. Choozle applies deduplication windows to click events and conversion events.  By default Choozle set the following deduplication windows: 

  • Clicks: 7 seconds

  • Conversions: 60 seconds

For example, when a click de-duplication window of seven seconds is set, if a user clicks an ad more than once during that seven seconds, it is counted as only one click and the second click is marked as a duplicate.