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      Matched Profile

      A “Matched profile” is defined as a customer profile generated either from web visitor traffic via a tag management tracking code on web domain(s), or via a CRM (e.g. customer record) list uploaded into the platform. Visitor cookie profiles ingested by the platform, either from web traffic or from CRM lists are matched against our DMP (Data Management Platform) at a variable rate dependent upon a multitude of environmental and/or technical factors.