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Targeting Tactics [Overview]

GUIDE


Getting Started

Choozle provides several targeting options to meet your campaign goals. By creating different ad groups in a single campaign, you can test multiple audiences or targeting options and make adjustments in real-time based on performance without interrupting other factors

You can leverage multiple targeting tactics in a single campaign to reach a target user. Deep dives of each targeting tactic and how to implement these strategies into your campaigns can be found by clicking on the tactics below.

Unsure of what tactics to use for your budget and goals? Check out our Campaign Planner Guide!

Targeting Strategies:

Retargeting: Retargeting is a form of online advertising that can help keep your ads in front of bounced traffic after they leave your website. For most websites, only two percent of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach 98 percent of users who don’t convert right away.

CRM Targeting: Customer Relationship Management data, or CRM, targeting allows you to run account-based marketing campaigns against a known list of contact emails, making it simple to grow your business and serve ads to users who have already demonstrated an interest in your product or service. CRM onboarding can use a combination of the following identifiers: first and last name, email addresses, postal addresses, and phone numbers. These can be both personally-identifiable or anonymous data points such as MD5 hashed files for email addresses. To use this feature, you must have an active data package. Please note that CRM targeting is currently only available in the US.

Contextual Site Targeting: Target by specific sites by building whitelists or blocklists. There is no data CPM for this tactic, so only the media placement CPM would apply.

Geolocation & Postal Targeting: Geolocation targeting allows you to target countries, cities, neighborhoods, or regions by postal code.

Native Advertising: Native advertising aims to entice customers with informative content that directs them to relevant materials and engage further with a brand.

Email Advertising: Email advertising, powered by LiveIntent, is a unique, unduplicated source for premium native and display advertising inventory. LiveIntent is the only supply vendor that can advertise within email newsletters from premium publishers like The Wall Street Journal, Target, Women’s Health, and more.

Audio Advertising: Target audio ads to relevant geolocations and custom audiences through audio-specific publishers like Spotify, Triton, AdsWizz, and TargetSpot.

Private Marketplace: Access premium publisher inventory with pre-negotiated private marketplace deals. Gain access to exclusive sizes or publishers for a lower cost than buying directly from the publisher. 

Connected TV: Reach cord-cutting households with connected TV video advertisements. Connected TV includes inventory on streaming services like ESPN or devices like Apple TV or Roku.

 

Supported Solutions:

Unlock access to powerful targeting capabilities to scale and grow your campaigns. Choozle’s Supported Solutions include several tactics that can up your digital advertising game. Reach out to our Client Experience team to learn more.

Geofencing & Geoframing: Reach customers based on precise mobile geolocation data. Geofencing empowers you to target mobile devices by their current geolocation. Geoframing enables you to target mobile devices with historical geolocation data. Both tactics can be used to reach customers of events, attractions, or stores.

Digital Out-of-Home: Digital out-of-home (DOOH) is media that is displayed in environments viewable to the general public such as digital billboards and screens found in businesses, shopping malls, and other highly-trafficked locations. 

YouTube Advertising: With over five billion daily video views, YouTube arguably has the most available inventory and potential reach in the entire digital video space. 

Custom Data Solutions: Leverage our extensive data partnerships to have a unique audience created to meet your specific target audience and drive performance. 

Dynamic Passback Tracking: Enhance reporting with variable data including revenue, order, or product SKU information.

Lookalike Modeling: Find and target consumers who mirror the behavior of your favorite first-party audience with models that meet your defined constraints.

Language Browser Targeting: Create a more impactful advertising experience by targeting audiences with tailored multilingual creative. Refine ad placements by language browser and reach people in their desired language. 

Device ID: Device ID onboarding and targeting is a form of first-party data targeting that enables marketers to target individuals based on their mobile device ID. Similar to CRM Onboarding, users can upload a list of device IDs to use within their target audiences almost immediately. 

Looking to target outside of North America? Check out the International Targeting tactics Choozle has available. 

Some targeting tactics are more expensive than others due to available inventory. Please refer to our CPM Cheat Sheet when setting bids.