GUIDE
Getting Started
Choozle offers a comprehensive suite of targeting options to support a wide range of campaign objectives. By building multiple ad groups within a single campaign, you can efficiently test different audiences and targeting tactics, and make data-driven adjustments in real time without affecting other campaign elements.
You can also layer and combine various targeting strategies to more effectively reach your ideal audience. For an in-depth look at each tactic, including step-by-step implementation guidance and recommendations on which tactics best align with your budget and goals, explore the resources linked below.
Targeting Strategies:
- Retargeting enables you to re-engage users who have previously visited your website but didn’t convert on their initial visit. With industry benchmarks showing that only a small percentage of visitors take action the first time, retargeting helps keep your brand top-of-mind and reconnects with the larger share of your audience as they continue their online journey. This also includes Click Creative Retargeting.
- CRM Targeting: Customer Relationship Management (CRM) targeting allows you to run account-based marketing campaigns against a known list of contacts, making it easy to reach users who have already shown interest in your product or service. CRM onboarding can use a combination of the following identifiers: first and last name, email address, postal address, and phone number. These can be provided as personally identifiable information or as anonymized data points, such as files containing MD5-hashed email addresses. To use this feature, you must have an active data package. Please note that CRM targeting is currently available only in the United States.
- Contextual Site Targeting: Target by specific sites by building whitelists or blocklists. There is no data CPM for this tactic, so only the media placement CPM would apply. This also Includes App Targeting.
- Geolocation & Postal Targeting: Geolocation targeting allows you to target countries, cities, neighborhoods, or regions by postal code.
- Native Advertising: Native advertising aims to entice customers with informative content that directs them to relevant materials and engages further with a brand.
- Email Advertising: Email advertising, powered by LiveIntent, is a unique, unduplicated source for premium native and display advertising inventory. LiveIntent is the only supply vendor that can advertise within email newsletters from premium publishers like The Wall Street Journal, Target, Women’s Health, and more.
- Audio Advertising: Target audio ads to relevant geolocations and custom audiences through audio-specific publishers like Spotify, Triton, AdsWizz, and TargetSpot.
- Private Marketplace: Access premium publisher inventory with pre-negotiated private marketplace deals. Gain access to exclusive sizes or publishers for a lower cost than buying directly from the publisher.
- Connected TV: Reach cord-cutting households with connected TV video advertisements. Connected TV includes inventory on streaming services like ESPN or devices like Apple TV or Roku.
Supported Solutions:
Unlock access to powerful targeting capabilities to scale and grow your campaigns. Choozle’s Supported Solutions include several tactics that can up your digital advertising game. Submit a ticket to our Client Support Team to learn more.
- Geofencing & Geoframing: Reach customers based on precise mobile geolocation data. Geofencing empowers you to target mobile devices by their current geolocation. Geoframing enables you to target mobile devices with historical geolocation data. Both tactics can be used to reach customers of events, attractions, or stores.
- Digital Out-of-Home: Digital out-of-home (DOOH) is media that is displayed in environments viewable to the general public such as digital billboards and screens found in businesses, shopping malls, and other highly-trafficked locations.
- YouTube Advertising: With over five billion daily video views, YouTube arguably has the most available inventory and potential reach in the entire digital video space.
- Custom Data Solutions: Leverage our extensive data partnerships to have a unique audience created to meet your specific target audience and drive performance.
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- Search Retargeting
- Site Conquesting
- Account-Based Marketing
- Dynamic Passback Tracking: Enhance reporting with variable data, including revenue, order, or product SKU information.
- Lookalike Modeling: Find and target consumers who mirror the behavior of your favorite first-party audience with models that meet your defined constraints.
- Language Browser Targeting: Create a more impactful advertising experience by targeting audiences with tailored multilingual creative. Refine ad placements by language browser and reach people in their desired language.
- Device ID: Device ID onboarding and targeting is a form of first-party data targeting that enables marketers to target individuals based on their mobile device ID. Like CRM Onboarding, users can upload a list of device IDs to use within their target audiences almost immediately.
Looking to target outside of North America? Check out the International Targeting tactics Choozle has available.
Some targeting tactics are more expensive than others due to available inventory. Please refer to our CPM Cheat Sheet when setting bids.