Guide
Overview
Lookalike modeling takes a seed audience and uses it to model a broader audience with similar traits and behaviors. Put your first-party data to work to enlarge the reach of
your campaigns and find new customers. With lookalike modeling, you can reach new people who are likely to be interested in your product or service because they’re similar to your top customers.
Lookalike Modeling Overview Document
Key Benefits
Lookalike modeling takes your best asset and scales it, making it an extremely powerful and efficient advertising tool. By leveraging an existing first-party data set (retargeting, CRM, or conversion data segment in Choozle) our data partners can model the cookie profiles contained in that audience and find data segments that contain similar cookie profiles to a varying and defined degree. Taking a high-performing first-party data set or custom audience, our data partners can model the user profiles of a given audience and find data segments that contain similar user profiles.
How to Get Started
Lookalike Modeling is a part of Choozle’s Supported Solutions and can be implemented with the help of our Account Management team. To unlock and access Lookalike Modeling, please contact your Account Manager or our Growth Account Team for assistance and more information.