YouTube Advertising

Guide

Overview

YouTube is one of the most powerful platforms for businesses trying to capture their customers’ attention. With over five billion daily video views, YouTube arguably has the most available inventory and potential reach in the entire digital video space. 

YouTube is a part of the Choozle Pro offering and can be implemented with our team's help.

Benefits of YouTube Advertising

  • Unparalleled reach
    • YouTube is the second most-visited website in the world
    • 2 billion Monthly Active Users and 30 million Daily Active Users account for over 5 billion video views per day
    • Reaches more 18-49 year-olds than any broadcast or cable network on mobile
  • Advanced targeting to find and convert customers
    • Demographic, Interest, Purchase Intent 3rd party data plus Location, Language, Keyword, Device, and Remarketing.
  • Cost-effective for businesses of all sizes
    • A typical ad view generally runs between $0.10 and $0.30, which is low compared to the cost of some keywords on the Search Network (which can run for $50 per-click or more)
    • TrueView ad formats are only charged for completed views
    • A variety of bidding strategies are available to help meet your campaign goals most effectively

YouTube Advertising with Choozle

Choozle offers YouTube ad campaigns for clients in a fully-managed capacity as a part of our Choozle Pro offering. The supported video ad types offered are:

TrueView: 

Advertisers are only charged when a user watches the entire video or if the viewer engages with your ad by clicking on a link.

TrueView In-Stream Ads: Advertisements that play before, during, or after a YouTube video has played. These are skippable ads after five seconds, but you won’t be charged if viewers who opted to skip the ad.
    • Best practices include putting your logo, website, and a call-to-action at the end of the video and let it linger for a few seconds so that users have a chance to decide if they’d like to take further action. Most importantly, make sure your ads are compelling, especially in those first five seconds.
    • Specifications:
      • Video length: The minimum recommended length is 12 seconds, and the maximum is 3 minutes.
      • Timing: Before, during, and after videos.
      • CTA: Optional 10-character long CTA and 15-character headline.
      • Banner: 300×60px companion banner displayed on the right-hand side (optional)
      • Pay for: Full video views or clicks (with CPV-bidding) or impressions (with CPM)
  • TrueView Discovery Ads show up on YouTube search results pages and as related videos on the right-hand sidebar.
    • A great option for how-to or product demonstration videos
    • Specifications:
      Video length: minimum of 12 seconds.
      • Headline: 100 Characters
      • Description: 2x 35 Characters
      • Pay for: Clicks to initiate views (CPC)

Pre-Roll:
Unskippable ads and advertisers are charged every time they are shown. These ads can play before, in the middle, or after a video, can be up to 20 seconds long, but are usually around 15 seconds. These ads will only play in the middle of a YouTube video if it is 10 minutes or longer. 

  • Best practice for conversion/call-to-action
  • Specifications:
    • Video length: Up to 15 seconds.
    • Timing: Before, during, and after videos.
    • CTA: Optional 10-character long CTA and 15-character headline.
    • Pay for: Impressions (CPM)

As this is a Supported Solution, YouTube campaigns will be managed by one of our experts outside of the standard Choozle platform. Reporting data will not be available in the Choozle platform, but you will be delivered a weekly performance report and can request to have view-only access to your campaign in Google Ads. 

To get started, reach out to your Choozle Account Manager.