Guide
Overview
YouTube is one of the most powerful platforms for businesses trying to capture their customers’ attention. With over five billion daily video views, YouTube arguably has the most available inventory and potential reach in the entire digital video space.
YouTube Advertising Overview Document
Choozle offers YouTube ad campaigns for clients in a fully-managed capacity as a part of our Choozle Pro offering. Reporting data will not be available in the Choozle platform, but you will be delivered a weekly performance report and can request to have view-only access to your campaign in Google Ads. The supported video ad types offered are:
TrueView
TrueView In-Stream Ads are advertisements that play before, during, or after a YouTube video has played. These are skippable ads after five seconds, but you won’t be charged if viewers who opted to skip the ad. Advertisers are only charged when a user watches the entire video or if the viewer engages with your ad by clicking on a link.
Pre-Roll
Unskippable ads and advertisers are charged every time they are shown. These ads can play before, in the middle, or after a video, can be up to 20 seconds long, but are usually around 15 seconds. These ads will only play in the middle of a YouTube video if it is 10 minutes or longer.
Key Benefits
Unparalleled reach. YouTube is the second most-visited website in the world. 2 billion Monthly Active Users and 30 million Daily Active Users account for over 5 billion video views per day. Reaches more 18-49 year-olds than any broadcast or cable network on mobile.
Advanced targeting to find and convert customers. Demographic, Interest, Purchase Intent 3rd party data plus Location, Language, Keyword, Device, and Remarketing.
Cost-effective for businesses of all sizes. A typical ad view generally runs between $0.10 and $0.30, which is low compared to the cost of some keywords on the Search Network (which can run for $50 per-click or more). TrueView ad formats are only charged for completed views, and a variety of other bidding strategies are available to help meet your campaign goals most effectively.
How to Get Started
YouTube Advertising is a part of Choozle’s Supported Solutions and can be implemented with a signed Choozle Pro contract. To unlock and access YouTube Advertising, please contact your Account Manager or our Growth Account Team for assistance and more information on Choozle Pro.