Click Creative Retargeting

Click Creative Retargeting lets you re-engage users who previously clicked your ads, targeting an audience that’s already shown interest for higher efficiency and stronger performance.

GUIDE:

• Getting Started
• Potential Reach
• Best Practices and Strategy Tips
• Building a Click Retargeting Campaign

Getting Started

Click Creative Retargeting allows you to re-engage users who have already clicked on specific creative assets in past or current campaigns. By targeting these users, you’re working with an audience that has demonstrated interest - which often means higher efficiency and stronger performance.

Reach and CPM Considerations 

• Because click-based retargeting pools tend to be smaller (they’re based on actual clicks, not general impressions), inventory can be more competitive. This can lead to higher CPMs.
• One way to manage this is to layer the click-creative retargeting audience with other retargeting audiences (e.g., site visitors) to increase reach and reduce CPM. 

Best Practices and Strategy Tips 

• Name your creatives clearly: Because each creative click becomes its own retargeting tag/pool, using clear naming conventions helps you manage and identify which audience corresponds to which creative asset.

• Use timely follow-up messaging: Since users clicked the creative, they already showed interest -  your next message should either reinforce that interest (e.g., offer, demo) or move them further down the funnel.

• Combine with sequential messaging: For example, after a user clicks a creative, serve them a new creative with an offer or a deeper call-to-action rather than repeating the same asset.

• Manage frequency and recency: Because the pool is smaller, you’ll want to cap frequency so you don’t over-serve the same people repeatedly. Also consider limiting recency (e.g., only retarget clicks within last 30-60 days) to improve relevance.

• Monitor performance closely: Track metrics like CPM, CTR, CPA or CPP (cost per purchase) for this retargeted audience and compare against your broader remarketing audience to evaluate incremental value.

Building a Click Creative Retargeting Campaign

To build a click Creative retargeting campaign in Choozle, take the following steps:

1. Navigate to Audiences > Click Retargeting.
2. Click on the desired creatives' names and opt to Include them in the audience builder.
3. Once all desired segments are included, click Save.