What is Digital Out-of-Home?
Digital out-of-home (DOOH) is media that is displayed in environments viewable to the general public such as digital billboards and screens found in businesses, shopping malls, and other highly-trafficked locations. Today, DOOH media can be purchased programmatically, providing advertisers more efficient and cost-effective access to this inventory than ever before.
DOOH ads can’t be avoided by skipping through a video, closing a page, or using an ad-blocker. Studies have shown that DOOH ads are viewed as less intrusive and are more likely to be remembered in a favorable light. DOOH provides advertisers the ability to serve ads to targeted audiences when they are closest to the point of sale and most likely to engage. Viewers are less susceptible to ad fatigue when they are out of the home and 2.5x more engaged than when they are viewing a screen at home. DOOH inventory includes some of the largest displays in digital advertising, allowing greater opportunity for creativity and visual appeal.
Through our supply partners, Choozle has access to over 400,000 DOOH screens in a variety of different formats across North America. The inventory includes high-impact digital billboards as well as connected screens in:
The offering allows for location-based, screen-specific targeting as well as the ability to layer on high-level consumer and demographic data powered by PlaceIQ, all with real-time performance reporting. DOOH campaigns may require additional creative sizes to fit your requested inventory. Reporting data will not be available in the Choozle platform, but a performance report will be delivered to you via email weekly.
How to Get StartedDigital Out-Of-Home (DOOH) is a part of Choozle’s Supported Solutions and can be implemented with the help of our Client Experience team. To unlock and access Digital Out-Of-Home (DOOH), please contact your Account Manager or our Growth Account Team with the basic campaign information below:
- Flight Dates
- Targeting Tactics
- Geo (proximity to point of interest, state, DMA or zip codes)
Ad Formats (static image and/or video)
Media Types (see list above or specify all indoor, all outdoor, of only billboards)
Once we receive the information, we will respond within 48 hours with a campaign proposal including available inventory and forecasted CPMs.