Digital Out-of-Home (DOOH)

GUIDE

What is Digital Out-of-Home?

Digital out-of-home (DOOH) is media that is displayed in environments viewable to the general public such as digital billboards and screens found in businesses, shopping malls, and other highly-trafficked locations. Today, DOOH media can be purchased programmatically, providing advertisers more efficient and cost-effective access to this inventory than ever before.  

Digital out-of-home (DOOH) is a part of Choozle's Supported Solutions and can be implemented with our team's help.

Benefits of DOOH

  • DOOH ads can’t be avoided by skipping through a video, closing a page, or using an ad-blocker

  • Studies have shown that DOOH ads are viewed as less intrusive and are more likely to be remembered in a favorable light

  • DOOH provides advertisers the ability to serve ads to targeted audiences when they are closest to the point of sale and most likely to engage

  • Viewers are less susceptible to ad fatigue when they are out of the home and 2.5x more engaged than when they are viewing a screen at home

  • DOOH inventory includes some of the largest displays in digital advertising, allowing greater opportunity for creativity and visual appeal

DOOH Advertising with Choozle

Choozle offers digital out-of-home campaigns for clients in a fully-managed capacity as a part of their Supported Solutions offering. Through our inventory partners, Choozle has access to over 400,000 DOOH screens in a variety of formats across North America. This inventory includes high-impact digital billboards as well as connected screens in:

  • Bars
  • Restaurants
  • Convenience stores
  • Gas stations
  • Hotels
  • Gyms
  • Theaters
  • College campuses 
  • Grocery stores
  • Healthcare facilities
  • Dispensaries
  • Office buildings
  • Mountain resorts
  • Taxis & Rideshares
  • Shopping Malls
  • Transit Stations
  • Airports

 


The offering allows for location-based, screen-specific targeting as well as the ability to layer on high-level consumer and demographic data powered by PlaceIQ, all with real-time performance reporting.

As this is a Supported Solution, DOOH campaigns will be managed by one of our experts outside of the standard Choozle platform and may require additional creative sizes to fit your requested inventory. Reporting data will not be available in the Choozle platform, but a performance report will be delivered to you via email weekly. You will be charged for your DOOH campaign spend at the end of each month. 

How to Get Started

  1. To get started, reach out to your Account Manager with the basic campaign information below:
    1. Budget 
    2. Flight Dates
    3. Targeting Tactics
      1. Geo (proximity to point of interest, state, DMA or zip codes)
      2. Audience

      3. Inventory Preferences 

    4. Ad Formats (static image and/or video)

    5. Media Types (see list above or specify all indoor, all outdoor, of only billboards)

  2. Once we receive the information, we will respond within 48 hours with a campaign proposal including available inventory and forecasted CPMs.