Language Browser Targeting

Guide

• Overview
• Key Benefits
• Best Practices
• How to Get Started

Overview

Language targeting enables marketers to target consumers based on the language of the web browser they are using, and is well-suited for campaigns that have multilingual audiences they are trying to reach, especially with language-specific ad units.

This targeting tactic also enables marketers to leverage consumers by languages spoken, which is not often available through third-party data targeting due to privacy concerns. Once applied to your ad group, impressions will only be bid on if the language browser of the consumer matches the language selected in your targeting. This can be leveraged with no additional CPM.

Language Browser Targeting Overview Document

Key Benefits

Perfect for advertisers looking to build creative assets for audiences which speak a specific language, language browser targeting can be leveraged to run a multilingual campaign, refine targeting to reduce budget waste, or create a campaign for a given global region. Regardless of your reasoning, language browser targeting enables marketers to pair the messaging of the creative to the language that the consumer is browsing the internet.

There are 42 languages available for targeting leveraging language browser targeting:

Best Practices

• Build creative assets to have messaging in the language being targeted.
• With inventory selected by the browser settings, this tactic is not ideal for customers looking to leverage in-app placements.

How to Get Started

Language Browser Targeting is a part of Choozle’s Supported Solutions and can be implemented with the help of our Account Management team. To unlock and access Language Browser Targeting, please contact your Account Manager or our Growth Account Team  for assistance and more information.