Overview
Choozle supports two language based targeting solutions that help advertisers align creative messaging with the language users are engaging with:
- Language (Browser) Targeting and Optimization
Language targeting analyzes the language setting of the user’s device or browser to identify a specific language subset within a larger population. This works well for multilingual campaigns and language specific ad units, allowing you to reach audiences by language spoken in a way that is not typically available through third party data. Once applied to an ad group, impressions are only bid on when the user’s browser or device language matches the selected language. This tactic can be leveraged with no additional CPM. - Peer39 Language Targeting and Optimization
Peer39 Language Targeting uses page level language analysis to match your ads to the language of the page or app content a user is viewing. This is particularly useful in countries or regions where multiple languages are commonly used, or when the language context of the content itself is critical. Peer39 Language Targeting is a paid solution. Additional fees apply, and exact costs will be confirmed by your Account Manager based on your setup and media mix.- 100% of media Cost + additional CPM fee
Important note: Language Browser Targeting and Peer39 Language Targeting are custom backend implementations. If you edit or clone an ad group, these tactics may fall off.
Key Benefits
Language Browser Targeting is ideal for advertisers who want to:
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Deliver messaging in the same language consumers are browsing in
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Support multilingual campaign strategies
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Reduce budget waste by filtering impressions by language relevance
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Improve contextual alignment between creative and user experience
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Reach audiences in regions where multiple languages are commonly used
Language Browser Targeting focuses on the user’s device or browser language, while Peer39 Language Targeting focuses on the language of the page or app environment. Together, these tactics help ads feel more localized, intentional, and relevant.
Supported Languages
There are 42 languages available for targeting through Language Browser Targeting:
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Afrikaans |
Danish |
Greek |
Japanese |
Romanian |
Swedish |
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Arabic |
Dutch |
Hebrew |
Korean |
Russian |
Tagalog (Filipino) |
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Bulgarian |
English |
Hindi |
Latvian |
Serbian |
Thai |
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Catalan |
Estonian |
Hungarian |
Lithuanian |
Slovak |
Turkish |
|
Chinese |
Finnish |
Icelandic |
Norwegian |
Slovene |
Ukrainian |
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Croatian |
French |
Indonesian |
Polish |
Spanish |
Urdu |
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Czech |
German |
Italian |
Portuguese |
Swahili |
Vietnamese |
Best Practices
- Use Language Browser Targeting when your goal is to align with the user’s personal language setting.
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Use Peer39 Language Targeting when the language of the page or app content is critical to your strategy.
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Build creative assets with messaging in the same language as your selected targeting
- Use language targeting when relevance of language is essential to performance
- Prioritize inventory where language signals are consistently available
How to Get Started
Language Browser Targeting & Peer39 Language Targeting are a part of Choozle’s Supported Solutions. To enable either of these tactics, please contact your Account Manager or the Customer Support Team to confirm availability and request setup.