GUIDE
Getting Started
An ad group is a single set of ads with an associated bid and audience within a campaign. Each of your campaigns comprises one or more ad groups that can be managed individually. This allows you to adjust a single variable, such as bids, budget, creative, and more, within one ad group without affecting other ad groups' success within your campaign.
If you have multiple ad groups, you will see them as components of your overall campaign in Choozle in the Campaigns Tool.
Using Banner Display / 3rd Party Display
Display ads, also known as banner display, are a creative format that can be used in digital advertising. Banner Display is the most common creative format and comes in various sizes (Creative Specs).
These creative formats appear on various types of websites within the programmatic advertising environment, such as blogs, news sites, weather, entertainment sites, and more.
As with any ad or marketing message, Banner Display ads should have a clear call to action so that users will want to click on the ad and know exactly what they’ll get if they click on it.
For your display ad to build brand awareness, make it easy for users to identify your business as soon as they see your ad. Your business name and/or logo should be on there, and it should be clear right off the bat what you have to offer. This helps potential customers recognize you, know right away if your business is relevant to what they are looking for, and stash the info away for future recognition.
Create an Ad Group with Banner Display / 3rd Party Display
Below is an overview of setting up an ad group if you are using display, banner display, or 3rd party display.
- Before getting started, be sure to upload your Creative assets into Choozle's Creative Asset Library for use in your digital advertising campaigns. We recommend uploading creatives 72 hours before the launch of your campaigns to allow the exchanges ample time to approve the creatives and our technical support team time to troubleshoot any issues with the creatives. Note that all creatives uploaded into Choozle will undergo the Creative Asset Approval and Validation Process.
- After you have created your campaign, you will be instructed to set up your first ad group. If you want to create additional ad groups, select Add a New Ad Group.
- Define your ad group settings. Give your ad group a name, select the Display creative type, and then choose your Display-related goal.
- Select a Geolocation . Geolocation is a required component of all campaigns within Choozle and is set at the ad group level. All countries, states/provinces/regions, and cities/DMAs, and postal codes are available directly within the Choozle platform. For more granular targeting, postal code lists can be created and uploaded into the platform for any country with a uniform postal code system.
- Select your targeting tactic or strategies. For more information on the different types of targeting tactics available and how to set them up, view the Knowledge Base article on Targeting Tactics.
- Review your advanced settings to make additional bid adjustments based on device types, fold placement, scheduling, etc. For more information on the different options available under advanced settings and how to set them up, view the Knowledge Base article on Advanced Settings.
- Choose your ad group budgets and bids. At this level, you will be able to choose the campaign’s selected Pacing Type or you will have the option to pace “As Soon As Possible,” which means you want to spend the ad group budget as quickly as possible.
- Upload your Display creative asset(s) to the ad group.
- Save ad group.
How to Measure Success for Banner Display / 3rd Party Display
It’s important to know how much business your banner ads are really driving. You can see which display ads get the most engagement using tracked links and phone numbers. The two metrics for display advertising are:
- Impressions: how many times your ad appears on a page that a potential customer is viewing
- Clicks: how many of those views turn into an action, such as a click-through to your landing page
These two performance metrics can help you determine if your targeting and messaging for your ads attract the right results.
