Campaign Setup - Campaign Manager

GUIDE:

• Getting Started
• Setting Up Campaigns
• Extending a Campaign
• Cloning Campaigns
• Archiving Campaigns

Getting Started

Setting up targeted campaigns in Choozle can be completed in several steps! Here are some guidelines on how to leverage the Campaigns tool. If you need help with strategy, setup, or optimization, please take a look at the additional resources below or reach out to the Choozle Support Center. We'll be happy to help!

• Campaign Planner Guide [One-Page]

Setting Up Campaigns

From the Campaigns dashboard, you can create new campaigns and view the performance of your existing campaigns.

1. To create a campaign, click the green Create Campaign button in the upper right-hand corner. 
   
   
   
2. Give your campaign a name, select your campaign type, and choose a campaign-level goal and KPI. This allows the optimization engine to prioritize the best inventory and set your bids to maximize performance towards the chosen KPI. Goals vary between DSP partners.
   
3. Define your campaign settings, including flight dates, budget, pacing type, conversion events, and seed association.
   
   
   
4. Select from three pacing types to determine the daily budget campaign for the campaign. The selection will be carried into all the ad groups of your campaign and can be changed. 
   1. Pacing Ahead: With this setting applied, you should expect to see about 60% of your budget spent, if possible, by the time your flight reaches the halfway point. You do not spend your entire budget before the campaign flight has ended. You continue to spend every day until the end date, but spend at a slower rate towards the end of the flight, because you have been pacing ahead of your needed spend. This pacing type will not allow you to use daily impression caps as it prioritizes the calculated daily spend, but you can still set a total impression cap.
   2. Pacing Evenly: With this setting applied, you should expect to see about 50% of your budget spent, if possible, by the time your flight reaches the halfway point. This pacing type will adjust the daily cap to reflect the remaining budget evenly over the remaining days of the campaign. This pacing type will not allow you to use daily impression caps as it prioritizes the calculated daily spend, but you can still set a total impression cap.
   3. Pacing Manually: Select this option when you would like to set your daily spend cap manually, instead of relying on automatic amounts determined by the algorithms. his selection allows you to set total and daily impression caps. Pacing manually is only available for Trade Desk campaigns.
5. The Trade Desk Campaigns: Add up to twenty-five conversion URLs. Please note that for conversions to track, the Smart Container Tag must be placed on the root URL of the conversion events' pages. 
   1. Conversion events are not currently available for Amazon DSP campaigns directly in the platform. To add conversion events for these campaigns, please contact your Choozle Account Manager or submit a ticket to our Support Center.
6. Save your campaign settings and move on to the Ad Group Setup - Campaign Manager article.

Extending a Campaign

When extending a campaign in Choozle, update the flight dates and increase the flight budget to include the additional spend. The budget field should reflect the new total, not just the incremental amount.

After updating the flight budget, review your ad group allocations to make sure they align with the updated total budget. Depending on your budgeting setup (fixed, fluid, or partially fluid), you may need to adjust ad group allocations so the additional budget is distributed appropriately.

For example, if your original flight budget is $10,000 and you are adding $5,000 to extend the flight, update the flight budget to $15,000. Then, either allocate the additional $5,000 across your ad groups (fixed or partially fluid) or leave allocations at $0 if you want the budget to remain fluid and distribute automatically.

Cloning Campaigns

To clone over a campaign with all included ad groups, navigate to the campaign's green Action button in the Campaign Dashboard and select "Clone":

Once the campaign is saved, you can open the campaign and make updates to settings such as flight dates, budget, and audiences at both the campaign and ad group level.

When you clone a campaign, the ad format selected for each ad group (Display, Video, Native, Audio, or Connected TV) is carried over and cannot be edited during the cloning process. If you need an ad group to use a different ad format, the best approach is to complete the clone first, then create a new ad group with the desired ad format (or rebuild that ad group) since the original ad group’s format cannot be changed.

Archiving Campaigns

You can archive specific campaigns by opening up the campaign details, clicking the green ellipses in the right-hand corner, and then selecting "Archive Campaign":

Archiving a campaign removes it from your campaign dashboard, although you can still view it by filtering on archived campaigns.

You will then have the option to unarchive a campaign by clicking the same green ellipses under the campaign details page and selecting "Unarchive Campaign":

Archiving campaigns is a great option to immediately re-allocate unused campaign funds to your account balance for use in a future campaign or remove it from your dashboard view.