Uploading and Managing Third-party Ad Tags


Getting Started

If you are using an ad serving system to store your creative assets, you will want to import your creative to Choozle as third-party creative assets. Third-party creative assets simply mean that the asset is being stored in a third-party system and not being uploaded directly to Choozle.

Third-party assets are subject to Supply Vendor and Choozle Check reviews for creative asset compliance. For more information on our audit process read here.

Importing Third-party Display or Video Assets

Third-party creatives must be reviewed by Choozle prior to this feature being available. Please contact your Account Manager for further details.

  1. To upload third-party creative assets to Choozle, import the secure ad tag into your Choozle Creative Asset Library under Libraries > Creative.

    Click Macro: %%TTD_CLK%%
    Cachebuster Macro: %%TTD_CACHEBUSTER%%

    If you are using an approved ad server, these macros will be automatically added upon upload and no action is needed on your part.

  2. Select the icon in the light gray sub-navigation bar and select a third-party display or third-party video from the drop-down menu.

  3. From there, enter the relevant information about your secure ad tag, including creative asset name, tag, and size and save. Other fields are optional.

    Please note that only one third-party tracking tag is allowable per creative. There cannot be two <img> tags into the box, as this will prevent successful upload and approval.

Approved Ad Servers

The following ad servers are approved to run on the exchanges:


EchoSearch NetSeer Inc. (Buyer proprietary) Undertone

Efficient Frontier

Newtention Unicast


Nextag United Virtualities

Eulerian Technologies


ValueClick Media

ADITION Evidon (formerly Better Advertising)

Nielsen IAG Research

Visible Measures
AdJug Eyeblaster

Nurago (Pixel tracking only)

Wall Street On Demand (Adhesion)
adMarketplace eyeReturn


Adobe Flash EyeWonder OpenX Yieldivision
AdOcean (Gemius) Facilitate Digital


Adrime Factor TG


Adroit Interactive Fetchback Inc


AdRoll (Semantic Sugar, Inc.) ONE Display Flashtalking Pulse  
Advolution Fusebox 360 Qoof  
Aggregate Knowledge Goodway Group -- BUYER Google Quantcast  
ARAnet (Adfusion) GroovinAds QuinStreet



Hamilton Beach (TruEffect DirectServe)

Quisma Tracker  
Audience Science HURRA Communications Red Aril


Avazu iCrossing Reddion/NOAH (Pixel tracking only)
BlueKai Impact Engine Insight Express RhythmOne
Bluestreak Innovid RichRelevance
Brand.net InterCLICK Sizmek
BridgeTrack/Sapient Intergi SMART AdServer
Canal+ Intermundo Media (TruEffect DirectServe) Spartoo
Celtra Interpolls Spongecell
Chitika Jivox Steel House Media
Constant Contact Kwanzoo Struq
CPM Advisors, Inc Linkstorm TagMan
Criteo Lotame TellApart
Dapper Inc. MaxPoint Interactive Teracent Corporation
Dedicated Marketing Solutions (Dedicated Media) Media 6 Degrees TradeDoubler
DKK Mediaplex Traffic Marketplace
DoubleClick (DFA) Mercado Livre TruEffect
Dynamic Logic/Safecount Mixpo Tubemogul
Dynamic Video NetAffiliation TumriUltimate Feed
e-Planning Netmining (Buyer proprietary - Innovation Interactive) Underdog Media

If you are using an ad server that is not on this list, please contact us through the Support Center with a sample ad tag so that we can confirm how this might best work in the platform.

Importing as Static Assets with Click Tracking

Many ad servers can facilitate click- and impression-tracking through URLs that are tied to specific assets within the ad server. In DCM, for example, on the tag sheet export, the impression-tracking URL lies within the “Impression Tag” column, while the click-tracking URL shows in the “Click Tag” column.

Once the click- and impression-tracking URLs have been created in the ad server, they can be leveraged in Choozle as follows:

  1. Upload the image or video file in Choozle.
  2. Enter all fields, including the Landing Page URL, normally.
  3. Input the click-tracking URL into the Click-Through URL field.
  4. Input the impression-tracking URL into the 3rd Party Impression Tracker URL field.