Campaign Budget Funding Process

GUIDE:

Getting Started

Upon the setup of a campaign, the credit card on file will receive a credit authorization run for $0.01 to verify the account's credit card is valid.

Campaign Tiers

Campaigns will be funded when a campaign begins (the campaign's start date) and the amount charged will depend on the overall budget for the campaign. 

  • Campaigns with a $1,000 budget or less will be charged in full.
  • Campaigns with a budget between $1,000 and $5,000 will be charged 50% when the campaign begins and the remaining balance when the balance reaches 10% of the total budget remaining.
  • Campaigns with a budget of over $5,000 will be charged the first 25% of the budget when the campaign begins. Another 25% will be charged when the balance reaches 10% of the total budget remaining. This process will repeat until the campaign runs in full.  For example: If the campaign has a budget of $10k they’ll be charged $2,500 when the campaign begins. When there is $250 left, they’ll be charged another $2,500. When there is $250 left to spend of the total $5k, they’ll be charged a third $2,500. Finally, when there is $250 left of that $7,500, they’ll be charged the last $2,500.
  • Campaigns with a budget of over $10,000 will have a credit authorization run for 25% of the campaign budget to ensure sufficient funds are available. This charge is only an authorization and will drop off the account's statement in 5-7 days. Accounts whose authorization charge fails will immediately be put into a "Paused" state.

Archiving Campaigns

Any leftover campaign fund balances will remain allocated to the campaign for 7 days in the event that the campaign is restarted. After this 7-day period, the funds will automatically go into the overall account's funds to be applied to other campaigns within the same advertiser account. To immediately re-allocate unused campaign funds to your advertiser account's overall funds, the campaign can be archived using the blue campaign-level Action button.