Amazon DSP | Creative Upload & Approval

Amazon Creative Upload and Approval Process Overview 

Below is a high-level overview of the upload and approval process of Amazon creative assets. Additional helpful resources will be linkd where appropriate. 

1. Upload creative assets by navigating to Libraries -> Creative Assets and selecting the '+' button found in the top left. 
   1. Upload guides by asset type 
   2. Amazon DSP Ad Specifics 
2. Creatives will go through a multi-step approval process, detailed in the Creative Asset Approval Process. Once creative assets are initially approved, they will be available to add to campaign ad groups. 
3. When creative assets are added to an ad group, the final approval process will be triggered and performed by the DSP provider on an ad group by ad group basis. Approval for the use in one ad group does not guarantee approval for use in a different ad group. 

Approval Status within your Creative Library 

Within the initial page of your creative asset library, you will find a table of all uploaded creative assets within a give account across all utilized DSP providers, including Amazon DSP.

However, it is important to note that the 'Approval' column within your creative asset library only pertains to the approval status of creative assets for use within a campaign utilizing 'The Trade Desk' as the DSP provider. It DOES NOT accurately reflect the creative's approval status for a campaign utilizing 'Amazon' as the DSP provider. 

An accurate approval status will be found within the ad group builder, detailed below. 

Adding Creative Assets to an Ad Group

In order to add creative assets to an ad grouop, either create a new campaign or navigate to an existing campaign. In either case, you will find an option to 'add an ad group.' 

At the bottom of the ad group builder, there will be a section to add creative assets. Select any creative asset labeled 'Pending' or 'Approved' to your ad group.