Guide
TrueView In-Stream Ads:
- Advertisements that play before, during, or after a YouTube video has played.
- These are skippable ads after five seconds, but you won’t be charged if viewers who opted to skip the ad. Advertisers are only charged when a user watches the entire video or if the viewer engages with your ad by clicking on a link.
- Best practices include putting your logo, website, and a call-to-action at the end of the video and letting it linger for a few seconds so that users have a chance to decide if they’d like to take further action. Most importantly, make sure your ads are compelling, especially in those first five seconds.
- Specifications:
- Video length: The minimum recommended length is 12 seconds, and the maximum is 3 minutes.
- Timing: Before, during, and after videos.
- CTA: Optional 10-character long CTA and 15-character headline.
- Banner: 300×60px companion banner displayed on the right-hand side (optional)
- Pay for: Full video views or clicks (with CPV-bidding) or impressions (with CPM)
- TrueView Discovery Ads show up on YouTube search results pages and as related videos on the right-hand sidebar.
- A great option for how-to or product demonstration videos
- Specifications:
Video length: minimum of 12 seconds. - Headline: 100 Characters
- Description: 2x 35 Characters
- Pay for: Clicks to initiate views (CPC)
Pre-Roll:
- Unskippable ads and advertisers are charged every time they are shown. These ads can play before, in the middle, or after a video, can be up to 20 seconds long, but are usually around 15 seconds. These ads will only play in the middle of a YouTube video if it is 10 minutes or longer.
- Best practice for conversion/call-to-action
- Specifications:
- Video length: Up to 15 seconds.
- Timing: Before, during, and after videos.
- CTA: Optional 10-character long CTA and 15-character headline.
- Pay for: Impressions (CPM)