What is Retargeting? [Webinar]

We'd all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, then buys a product and a lifelong customer. But in reality, the buyer's journey is probably not so linear.

An important targeting strategy to stay in front of valued customers, retargeting has become a common word in marketing circles, yet most marketers have the misconception that retargeting is just about targeting existing site visitors or site abandoners.

This webinar highlights the power of retargeting and some best practices to apply for your next programmatic advertising campaign.