Uploading and Managing Connected TV Video Assets

GUIDE:


Getting Started

Connected TV creative assets can be uploaded into Choozle's Creative Asset Library for use in your digital advertising campaigns. Accepted creative types include a banner display, HTML5, video, and third-party display and video.


We recommend uploading creatives 72 hours prior to the launch of your campaigns to allow the exchanges ample time to approve the creatives.


Video assets must be between 5 and 300 seconds, but recommended lengths include 5 seconds, 15 seconds, 30 seconds, 60 seconds. You may set companion display ads and whether the asset can be used for skippable inventory upon upload or editing the assets settings. You may set whether to bid on in-banner video inventory in the ad group's advanced settings once you've applied your video assets to the ad group.

Uploading Video Assets

To upload your video assets in Choozle's Creative Asset Library, follow the below steps:

  1. Navigate to Libraries > Creative Assets.
  2. Click the + icon from the light gray sub-navigation bar.
  3. Select Video from the drop-down menu.
  1. From the Upload Video Creative page, either drag and drop files into the box or opt to select one or more files from your computer.
  1. Once the previews render, complete the creative information, either individually or in bulk.
    1. To update the creatives individually, specify the following information:
      • Creative name and, optionally, description.
      • Folder (optional): Folders allow you to group creatives together
      • Landing page URL: The URL of the destination page you want visitors to reach when they click on your ad
      • Click-through URL: A URL that may be used to redirect a user who clicks on your ad to the landing page URL, often used for internal click tracking or analytics. If you do not have a click-through URL copy and paste the landing page URL here as well.
      • Companion Creative (optional)
      • Skippable: Select Yes if the user should have the option to skip the video ad. Select No if you do not want the ad to be skippable. 
        • Please note: The ability to serve in skippable/non-skippable inventory is contingent on the information made available by the publisher in the bid request, therefore we cannot guarantee if the ad is skippable.
      • Event Type and Event URL (optional)

    2. To update the creatives in bulk, select the checkbox to the left of the desired creative assets (or select all by clicking the checkbox on the left side of the gray header row) and click the blue Edit Creative Info in Bulk button.

    3. Save your modifications.
  1. Specify the folder and landing page URL, and optionally the description.
    • The click-through URL will still be applied individually.
  1. Click the green Save button.

Managing Connected TV Video Assets

  1. Filters: Filter by creative folder or type, or search by creative name.

  2. Bulk Actions: Leverage bulk actions to quickly manipulate multiple creatives at once. Select the desired creatives by checking the checkboxes to the left of their name, or select all by clicking the checkbox on the left of the gray header row.
    1. Edit: Edit creative details.
    2. Clone: Copy your creatives.
    3. Archive: Hide creative assets that you are no longer using from the Creative Library dashboard.

  3. Creative Dashboard: Review and sort by creative details, including name, approval status, type, size, and status.

Connected TV Creative Specs

There a few key creative specifications for activating any Connected TV creative assets. All creatives must include these five elements:

File Format

Only MP4 files are allowed for CTV ad placements.

FLV and WebM files are not supported for CTV

File Tags

VPAID tags are not supported on CTV.

While there is not a specific version of VAST that should be used with CTV creatives, keep in mind that VAST 3.0 and VAST 4.0 are typically less scalable.

Note: If you're using a standard VAST tag that includes a VPAID component (for example, as part of an API framework), then this will not cause any issues for your CTV creative. A VAST wrapper with VPAID functionality is not the same as a VPAID wrapper.

 

Creative Length

 

15 seconds

30 seconds

60 seconds

✓*

15-second and 30-second creative lengths typically have the most avails.

15-second and 30-second creative lengths typically have the most avails.

Publishers accepting 60-second slots may have limited avails.

 

*Please note that these spot lengths are not standard. The following publishers typically accept 60-second time slots: Hulu, Discovery, SpotX, A&E, Accent Health, Newsy, Fubo. Most publishers will accept three 30-second spots in row for a total of 90 seconds; however, any video slots of greater length will need to be negotiated on a case-by-case basis. Other non-standard creative lengths, such as 6 seconds or 25 seconds, are supported by some publishers. Refer to the publisher's specifications for details.

SSL Compliance

All creatives must be SSL compliant.

 

Bitrate Certain requirements, such as bitrates, vary drastically by the publisher, but there is typically a minimum of 1200 kbps–1500 kbps (and 1.6 Mbps–3.2 Mbps is preferred). It is always a best practice to refer to individual publisher specifications when submitting a CTV creative. 

Below are standard specs for connected TV creative assets. 

 COMPRESSED MASTER FILE (RECOMMENDED)

FILE
 TYPE

RESOLUTION

BITRATE
 RANGE (KBPS)

MAX
 FILE SIZE

FRAME
 RATE (FPS)

AUDIO
 SAMPLE RATE

mp4

1920 x 1080

15,000 – 30,000

10 GB

23.98, 25, or 29.97

48 kHz

 

 HIGH RES FILE

FILE
 TYPE

RESOLUTION

BITRATE
 RANGE (KBPS)

MAX
 FILE SIZE

FRAME
 RATE (FPS)

AUDIO
 SAMPLE RATE

mp4

1920 x 1080

4,000 – 6,500

-

29.97

48 kHz

 

 MED RES FILE

FILE
 TYPE

RESOLUTION

BITRATE
 RANGE (KBPS)

MAX
 FILE SIZE

FRAME
 RATE (FPS)

AUDIO
 SAMPLE RATE

mp4

1280 x 720

1,200 – 3,500

-

29.92

48 kHz

 

 LOW RES FILE

FILE
 TYPE

RESOLUTION

BITRATE
 RANGE (KBPS)

MAX
 FILE SIZE

FRAME
 RATE (FPS)

AUDIO
 SAMPLE RATE

mp4

1280 x 720

500 – 1,200

-

23.98 or 29.97

48 kHz

Max file size is determined by multiplying the duration of the media by its bitrate (e.g. 30 seconds x 15,000 kbps = 450mb or 0.45gb).

Frame rate is simply how many frames are played per second. Telecine refers to footage that has been converted from its native or source rate (e.g. 24 frames per second) to broadcast or another rate by inserting a duplicate frame every fourth frame, or by blending or interlacing every third frame together.