Uploading and Managing Audio Assets


Getting Started

Creative assets can be uploaded into Choozle's Creative Asset Library for use in your digital advertising campaigns. Accepted creative types include banner display, HTML5, video, audio, and third-party display and video.

We recommend uploading creatives 72 hours prior to the launch of your campaigns to allow the exchanges ample time to approve the creatives.

Fifteen and 30-second audio ads are the most common ad lengths in audio advertising. However, with a 15-second ad, you can bid on inventory placements that are 15, 30, and 60-seconds long.

MP3 is the only acceptable audio file type. The suggested bitrate is 160 KBPS

Non-skippable ads are played in brand-safe environments on mobile (in-app, web, and optimized web), desktop, tablet, and connected TV devices.

Uploading Audio Assets

To upload your audio assets in Choozle's Creative Asset Library, follow the below steps:

  1. Navigate to Libraries > Creative Assets.

  2. Click the + icon from the light gray sub-navigation bar.

  3. Select Audio from the drop-down menu.
  4. From the Upload Audio Creative page, either drag and drop files into the box or opt to select one or more files from your computer.
  5. Once the previews render, complete the creative information, either individually or in bulk.
      • Creative name and, optionally, description.
      • Folder (optional): Folders allow you to group creatives together
      • Landing page URL: The URL of the destination page you want visitors to reach when they click on your ad
      • Click-through URL: A URL that may be used to redirect a user who clicks on your ad to the landing page URL, often used for internal click tracking or analytics. If you do not have a click-through URL copy and paste the landing page URL here as well.
      • Companion Creative (optional)
      • Event Type and Event URL (optional)
        To update the creatives individually, specify the following information:
  6. To update the creatives in bulk, select the checkbox to the left of the desired creative assets (or select all by clicking the checkbox on the left side of the gray header row) and click the blue Edit Creative Info in Bulk button. 
  7. Save your modifications.
  8. Specify the folder and landing page URL, and optionally the description.
    • The click-through URL will still be applied individually.
  9. Click the green Save button.

    Some publishers allow for companion banners to show during the audio ads. Supported sizes for audio companion banners (when offered by a publisher) are listed in the following table.  The delivery of companion banners is not guaranteed but will be supplied to the SSP and publisher when bidding.

    Triton Digital      


    Managing Audio Assets 

    1. Filters: Filter by creative folder or type, or search by creative name.
    2. Bulk Actions: Leverage bulk actions to quickly manipulate multiple creatives at once. Select the desired creatives by checking the checkboxes to the left of their name, or select all by clicking the checkbox on the left of the gray header row.
      1. Edit: Edit creative details.
      2. Clone: Copy your creatives.
      3. Archive: Hide creative assets that you are no longer using from the Creative Library dashboard.
    3. Creative Dashboard: Review and sort by creative details, including name, approval status, type, size, and status.