GUIDE
Overview
Social Media advertising is an important part of effective, omnichannel marketing strategies and provides an affordable way to build and engage your audience. It can be used to tell a story throughout the funnel to drive brand awareness, website traffic, and conversions.
Choozle offers fully-managed social media ad campaigns as a part of their Supported Solutions offerings. Whether you’re new to social media advertising, looking to improve your current strategy, or just wanting to save some time, you can trust Choozle’s team of experts to manage and optimize your paid Facebook, Instagram, and LinkedIn ad campaigns.
Why run social with Choozle?
Advanced Audience Targeting: Social media provides some of the most accurate and specific audience targeting capabilities of any channel. By leveraging demographic, behavioral, and interest-based data, you can be sure you're serving ads to the right audience at the right time.
Optimize Across Channels: By managing your social media ads alongside your traditional display campaigns, we can provide a more holistic view of your overall marketing strategy. Performance data from one channel can help inform and optimize efforts of the other and ultimately develop a better understanding of what's driving results most effectively.
Maximize Reach: Studies show that the average person spends over two hours a day on social media sites, and Facebook, Instagram, and LinkedIn are driving this trend with a combined 32.8 billion monthly visitors. By complementing your display campaigns with social ads, you ensure that you are reaching your target audience wherever they are online.
Save Time and Money: Social media advertising can be complex and time-consuming. Employing the wrong tactics or failing to optimize correctly could be costing your business significantly. By consolidating your paid media efforts and having our experienced team of strategists manage your social campaigns, you can save time and ensure that you’re getting the greatest return on your advertising spend.
Channel Overview and Creative Specs
Facebook & Instagram
Campaign Types
|
Awareness |
Consideration |
Conversion |
|
Brand awareness Reach |
Traffic Engagement App installs Video Views Lead Generation Messages |
Conversions Catalog sales Store Traffic |
Targeting Options
- Geo: Target based on location
- Demographics: Age, gender, education, financial info, life events, parents, relationships, and work
- Interests: Business and Industry, Entertainment, Family & Relationships, Fitness & Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and outdoors, and Technology
- Behaviors: Anniversary, Consumer Classification, Digital Activities, Expats, Mobile Device, Interest in Upcoming Events, Politics (US), Purchase Behavior, Travel, and more.
Creative Types & Specs
|
Image |
Video |
Carousel |
|
File Type: JPG or PNG Ratio: 1.91:1 to 1:1 Resolution: At least 1080 x 1080 pixels Maximum File Size: 30MB Minimum width: 600 pixels Minimum Height: 600 pixels Aspect Ratio Tolerance: 3% Primary Text: 125 characters Headline: 40 characters Description: 30 characters |
File Type: MP4, MOV, or GIF Ratio: 4:5 Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+ Resolution: At least 1080 x 1080 pixels Video Captions: Optional, but recommended Video Sound: Optional, but recommended Primary Text: 125 characters Headline: 40 characters Description: 30 characters Technical Requirements Video Duration: 1 second to 241 minutes Maximum File Size: 4GB Minimum width: 120 pixels Minimum Height: 120 pixels |
Image File Type: JPG or PNG Video File Type: MP4, MOV or GIF Ratio: 1:1 Resolution: At least 1080 x 1080 pixels Number of Carousel Cards: 2 to 10 Image Maximum File Size: 30MB Video Maximum File Size: 4GB Video Duration: 1 second to 240 minutes Aspect Ratio Tolerance: 3% Primary Text: 125 characters Headline: 40 characters Description: 20 characters Landing Page URL: Required |
|
Image |
Video |
Carousel |
|
Image File Type: JPG or PNG Ratio: 1:1 Resolution: At least 1080 x 1080 pixels Maximum File Size: 30MB Minimum width: 500 pixels Minimum Aspect Ratio: 400 x 500 Maximum Aspect Ratio: 191 x 100 Aspect Ratio Tolerance: 1% Primary Text: 125 characters Headline: 40 characters Maximum Number of Hashtags: 30 |
File Type: MP4, MOV, or GIF Ratio: 4:5 Resolution: At least 1080 x 1080 pixels Video Captions: Optional, but recommended Video Sound: Optional, but recommended Maximum File Size: 30MB Minimum width: 500 pixels Aspect Ratio Tolerance: 1% Video Duration: 1 second to 2 minutes Primary Text: 125 characters Maximum Number of Hashtags: 30 |
Image File Type: JPG or PNG Video File Type: MP4, MOV or GIF Ratio: 1:1 Resolution: At least 1080 x 1080 pixels Number of Carousel Cards: 2 to 10 Image Maximum File Size: 30MB Video Maximum File Size: 4GB Video Duration: 1 to 15 seconds per card Aspect Ratio Tolerance: 1% Primary Text: 125 characters Maximum Number of Hashtags: 30 Landing Page URL: Required |
Campaign Types
|
Awareness |
Consideration |
Conversions |
|
Brand Awareness |
Website visits Engagement Video Views |
Lead generation Website conversions Job applicants |
Targeting Options
- Geo: Target members according to where they live or locations they visit
- Demographics: Target by member age and gender.
- Company: Target by Company connections, industry, size, name, and followers.
- Education: Target by fields of study, member schools, and degrees.
- Job Experience: Target by job function, seniority, title, member skills, and years of experience.
- Interests: Target by member Groups and interests.
- Matched Audiences: target your website visitors, company lists, and email lists.
Creative Types & Specs
|
Single Image |
Video |
Carousel |
|
Image file type: JPG or PNG Image file size: 5MB or smaller. Introductory text: 150 max characters for mobile (desktop max of 600 characters). Headline: 70 characters max to avoid truncation on mobile devices (200 max characters). Description: Use approximately 100 characters to avoid truncation on mobile (300 max characters). |
Video Length: 3 seconds to 30 minutes File size: Between 75 KB and 200 MB File format: MP4 only Frame rate: <30 Frames per second Pixel and aspect ratio requirements: Landscape: 360px (480 x 360; wide 640 x 360) 480px (640 x 480) 720px (960 x 720; wide 1280 x 720) 1080px (1440 x 1080; wide 1920 x 1080) Square: Minimum: 600 x 600px Maximum: 1080 x 1080px Vertical: Minimum: 500 x 625px Maximum: 1080 x 1920px Audio format: AAC or MPEG4 Audio size: Less than 64KHz Video captions: uploaded in SRT format only Video headline: 70 characters max to avoid truncation on most devices (200 max characters). |
Number of cards: 2-10 Individual cards within the carousel must meet these requirements: Max file size: 10 MB Recommended individual image spec: 1080x1080 pixels with a 1:1 aspect ratio Rich media formats supported: JPG, PNG, and GIF (non-animated only) Headline text for each image card can take up a maximum of two lines before being truncated. Character limits: The 45-character limit for carousel ads that direct to a destination URL The 30-character limit for carousel ads with a Lead Gen Form CTA |
Requirements
A Choozle Pro contract is required to have access to managed social media campaigns. As this is a Supported Solution, paid social campaigns will be managed by one of our experts outside the standard Choozle platform. Reporting data will not be available in the Choozle platform, but you will be delivered a weekly performance report.
How to get started
To get started, reach out to your account manager or strategic-services@choozle.com. If you already have a Facebook ads account, you will have to grant admin access to the Choozle Solutions Team Business Manager Account (Business Manager ID: 339712233821118).