1. Knowledge Base
  2. Supported Solutions

Search + Social Platform Privacy Policies

Meta (Facebook & Instagram)

What type of data is being collected?

  • Your activity and the information you provide
    • Info with special protection: You might choose to provide information about your religious views, your sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs or trade union membership. These and other types of information could have special protections under the laws of your jurisdiction.
  • Friends, followers, and other connections
  • Apps, browser and device information
  • Information from partners, vendors and third parties
How is the data collected/what tools are used to collect it?
  • Further details are provided in the Privacy Policy URL, but for activity, this is collected by activity across all of their products and information a user provides. Friends/followers is collected by communities you are connected to and interact with. Apps/Browsers are collected and received from the different devices you use and how you use them. With information from partners, they utilize Meta's Business Tools integrations and Meta Audience Network technologies to share information with Meta. These Partners collect your information when you visit their site or app or use their services, or through other businesses or organizations they work with. We require Partners to have the right to collect, use and share your information before giving it to us.
Where is the data being stored?
  • Hadoop clusters and NoSQL systems are primarily utilized as initial destinations and transitional spaces for data, prior to being loaded into a data warehouse or analytical database for analysis. Typically, this involves transforming the data into a summarized format that is better suited for relational structures.
    All data is stored in the Hive, a repository containing approximately 300 petabytes of data, serves as the storage for all the aforementioned data. The three primary data stores that experience the highest usage are: Hive, Scuba and ODS.
How is it being used? (ex: for retargeting, etc)
  • Meta uses information collected to provide a personalized experience to you, including ads, along with the other purposes we explain in detail below. For some of these purposes, we use information across our products and across your devices. The information we use for these purposes is automatically processed by our systems. But in some cases, we also use  to access and review your information. To use less information that’s connected to individual users, in some cases we de-identify or aggregate information. We might also anonymize it so that it no longer identifies you. We use this information in the same ways we use your information as described in this section. More details on how information is being used:
    • For example, how we show ads (based on information such as Profile information, activity on and off Meta products, things inferred about users, information about your friends, followers, etc)
    • Use information to improve products
    • Location-related information (IP addresses, city in profile, address in Marketplace, etc)
    • To provide, personalize and improve products
    • To promote safety, security, and integrity
    • To provide measurement, analytics, and business services 
    • To communicate with you 
    • To research and innovate for social good
URL Link to Privacy Policy - https://www.facebook.com/privacy/policy/


What type of data is being collected?

  • Personal Information including your name, email address, phone number, photos, Pins, comments, and any other information you give us. You can also choose to share your precise location using your device settings or through photos. 
  • We will still use your IP address, which is used to approximate your location, even if you don't choose to share your precise location. You will also have the option to share other information about yourself such as your gender, age and preferred language.
How is the data collected/what tools are used to collect it?
  • Pinterest uses data collection processes initiated by the user's platform (web browser, mobile apps, etc.) via communication sent to server side endpoints.
Where is the data being stored?
  • Log data. When you use Pinterest, their servers record information (“log data”), including information that your browser automatically sends whenever you visit a website, or that your mobile app automatically sends when you're using it.
  • Pinterest uses HTTP header controls and unique identifiers (random integer strings) assigned to each ad request.
How is it being used? (ex: for retargeting, etc)
  • Use your information to provide and improve your experience, including: Identify you when you use Pinterest. Recommend Pins, boards, topics or categories you might like based on your activity on Pinterest.
URL Link to Privacy Policy 


Google Ads 

What type of data is being collected?

  • URL of the page you’re visiting and your IP address. We may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.
How is the data collected/what tools are used to collect it?
  • The information Google collects includes unique identifiers, browser type and settings, device type and settings, operating system, mobile network information including carrier name and phone number, and application version number. They also collect information about the interaction of your apps, browsers, and devices with Google services, including IP address, crash reports, system activity, and the date, time, and referrer URL of your request.
  • Through your Google AdSense online account. Google will also crawl your site periodically to serve the most relevant content ads on your site's pages.
  • Google may also collect certain types of information from a user's visit to your website, like the following: How the user interacted with or moved their mouse over an ad on your site. Whether the user's browser displayed an ad on your site.
  • Information like this may be used to measure an ad’s effectiveness, but won’t be associated with your visitors’ personally identifiable information.
Where is the data being stored?
  • Rather than storing each user's data on a single machine or set of machines, Google distributes all data — including Google’s own data — across many computers in different locations. They then chunk and replicate the data over multiple systems to avoid a single point of failure.
  • While you work, Google’s servers automatically back up your critical data. So when accidents happen — if your computer crashes or gets stolen — you can be up and running again in seconds.
  • Lastly, Google rigorously tracks the location and status of each hard drive in their data centers. They destroy hard drives that have reached the end of their lives in a thorough, multi-step process to prevent access to the data.
How is it being used? (ex: for retargeting, etc)
  • We use your activity on Google – like sites you visit, apps you use, and things you've searched for – to deliver better, more helpful experiences across our products, including ads.
  • For example, when you visit a website that uses advertising services like AdSense, including analytics tools like Google Analytics, or embeds video content from YouTube, your web browser automatically sends certain information to Google. This includes the data that was mentioned above as the type of data being collected
  • Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalize content and ads you see on Google and on our partners’ sites and apps. See our Privacy Policy to learn more about how we process data for each of these purposes and our Advertising page for more about Google ads, how your information is used in the context of advertising, and how long Google stores this information.
  • Information like this may be used to measure an ad’s effectiveness, but won’t be associated with your visitors’ personally identifiable information.
URL Link to Privacy Policy