1. Knowledge Base
  2. Supported Solutions

Privacy Policies: Search Advertising and Social Media Platforms

Meta (Facebook & Instagram)

What type of data is being collected?

  • Your activity and the information you provide
    • Info with special protection: You might choose to provide information about your religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership. These and other types of information could have special protections under the laws of your jurisdiction.
  • Friends, followers, and other connections
  • Apps, browser, and device information
  • Information from partners, vendors, and third parties
How is the data collected, and what tools are used to collect it?
  • Further details are provided in the Privacy Policy URL, but for activity, this is collected by activity across all of their products and information a user provides. Friends/followers are collected by communities you are connected to and interact with. Apps/Browsers are collected and received from your devices and how you use them. With information from partners, they utilize Meta's Business Tools integrations and Meta Audience Network technologies to share information with Meta. These Partners collect your information when you visit their site or app, use their services, or through other businesses or organizations they work with. We require Partners to have the right to collect, use, and share your information before giving it to us.
Where is the data being stored?
  • Hadoop clusters and NoSQL systems are primarily utilized as initial destinations and transitional spaces for data before being loaded into a data warehouse or analytical database for analysis. Typically, this involves transforming the data into a summarized format better suited for relational structures.
  • All data is stored in the Hive, a repository containing approximately 300 petabytes of data, and serves as the storage for all the aforementioned data. The three primary data stores that experience the highest usage are Hive, Scuba, and ODS.
How is it being used? (ex: for retargeting, etc)
  • Meta uses information collected to provide a personalized experience to you, including ads, along with the other purposes we explain in detail below. We use information across our products and your devices for some of these purposes. Our systems automatically process the information we use for these purposes. But sometimes, we also use it to access and review your information. To use less information that’s connected to individual users, in some cases, we de-identify or aggregate information. We might also anonymize it so that it no longer identifies you. We use this information in the same ways we use your information as described in this section. More details on how information is being used:
    • For example, how we show ads (based on information such as Profile information, activity on and off Meta products, things inferred about users, information about your friends, followers, etc.)
    • Use information to improve products
    • Location-related information (IP addresses, city in profile, address in Marketplace, etc)
    • To provide, personalize, and improve products
    • To promote safety, security, and integrity
    • To provide measurement, analytics, and business services 
    • To communicate with you 
    • To research and innovate for social good
URL Link to Privacy Policy - https://www.facebook.com/privacy/policy/


What type of data is being collected?

  • Personal Information includes your name, email address, phone number, photos, pins, comments, and any other information you give us. You can also choose to share your precise location using your device settings or through photos. 
  • We will still use your IP address, which is used to approximate your location, even if you don't choose to share your precise location. You will also have the option to share other information about yourself, such as your gender, age, and preferred language.
How is the data collected, and what tools are used to collect it?
  • Pinterest uses data collection processes initiated by the user's platform (web browser, mobile apps, etc.) via communication sent to server-side endpoints.
Where is the data being stored?
  • Log data. When you use Pinterest, their servers record information (“log data”), including information your browser automatically sends whenever you visit a website or your mobile app automatically sends when you're using it.
  • Pinterest uses HTTP header controls and unique identifiers (random integer strings) assigned to each ad request.
How is it being used? (ex: for retargeting, etc)
  • Use your information to improve your experience, including identifying you when you use Pinterest. Recommend pins, boards, topics, or categories you might like based on your Pinterest activity.
URL Link to Privacy Policy 


Google Ads 

What type of data is being collected?

  • URL of the page you’re visiting and your IP address. We may also set cookies on your browser or read cookies already there. Apps that use Google advertising services also share information with Google, such as the app's name and a unique identifier for advertising.
How is the data collected, and what tools are used to collect it?
  • The information Google collects includes unique identifiers, browser type and settings, device type and settings, operating system, mobile network information including carrier name and phone number, and application version number. They also collect information about the interaction of your apps, browsers, and devices with Google services, including IP address, crash reports, system activity, and the date, time, and referrer URL of your request.
  • Through your Google AdSense online account. Google will also crawl your site periodically to serve the most relevant content ads on your site's pages.
  • Google may also collect certain information from a user's visit to your website, such as how they interacted with or moved their mouse over an ad on your site. Whether the user's browser displayed an ad on your site.
  • Information like this may be used to measure an ad’s effectiveness but won’t be associated with your visitors’ personally identifiable information.
Where is the data being stored?
  • Rather than storing each user's data on a single machine or set of machines, Google distributes all data — including Google’s own data — across many computers in different locations. They then chunk and replicate the data over multiple systems to avoid a single point of failure.
  • While you work, Google’s servers automatically back up your critical data. So when accidents happen — if your computer crashes or gets stolen — you can run again in seconds.
  • Lastly, Google rigorously tracks the location and status of each hard drive in their data centers. They destroy hard drives that have reached the end of their lives in a thorough, multi-step process to prevent access to the data.
How is it being used? (ex: for retargeting, etc)
  • We use your activity on Google – like sites you visit, apps you use, and things you've searched for – to deliver better, more helpful experiences across our products, including ads.
  • For example, when you visit a website that uses advertising services like AdSense, including analytics tools like Google Analytics, or embeds video content from YouTube, your web browser automatically sends certain information to Google. This includes the data that was mentioned above as the type of data being collected
  • Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalize content and ads you see on Google and on our partners’ sites and apps. See our Privacy Policy to learn more about how we process data for each of these purposes and our Advertising page for more about Google ads, how your information is used in the context of advertising, and how long Google stores this information.
  • Information like this may be used to measure an ad’s effectiveness but won’t be associated with your visitors’ personally identifiable information.

URL Link to Privacy Policy 




View More information on our Managed Search & Social Advertising here.