Guide
Overview
Choozle has partnered with Roundel to provide a premium offering to access Target's proprietary, addressable audiences paired with a premium, curated inventory. As one of the largest retailers in North America, Target has access to highly rich consumer buying audiences generated from its over 1,800 retail and eCommerce stores that can be leveraged in your digital advertising campaigns.
Roundel Data Solutions by Target Overview Document
Key Benefits
Roundel, media re-imaged by Target, provides solutions to reach the right guest, with the right message, at the right time and on the right channel, whether that’s Target’s own platforms (think Target.com) or more than 150 brand-safe external channels like Pinterest, PopSugar, and NBC Universal.
Tap into Target’s first-party customer data across its online site, mobile app, and stores, to launch highly effective third-party data targeting campaigns. This solution requires approval of the advertiser account by Roundel. Once approved you will have access to Roundel data segments in the Data Catalog within Choozle, as well as have direct access to inventory on Target’s own platforms.
A sample of Roundel data segments that are available within Choozle:
Segment |
Size |
Target Shoppers |
115MM |
Target - Apparel Purchasers |
68MM |
Target - Beauty & Cosmetics Purchasers |
65MM |
Target - Baby Care Purchasers |
27MM |
Target - Food & Bev Purchasers |
74MM |
Target - Entertainment & Electronics Purchasers |
47MM |
Target - Pet Food & Care Purchasers |
21MM |
Target - Back-to-School shopper |
53MM |
Target - Holiday shopper |
67MM |
Target - Children in HH |
75MM |
Target - Men |
46MM |
Target - Women |
72MM |
How to Get Started
Roundel Data Solutions by Target is a part of Choozle’s Supported Solutions and can be implemented with the help of ourAccount Management team and Roundel’s approval of an advertiser account before allowing access to their inventory. To unlock and access Roundel, please contact your Account Manager or our Support Center team for assistance and more information.