Guide
Overview
Choozle’s offline attribution solution, powered by InMarket, allows advertisers to tie their advertising efforts to real-world foot traffic directly. By leveraging extensive, highly-accurate mobile location data from millions of devices across the US, you can now measure the impact of your Choozle campaigns on in-store visits.
Offline Attribution Overview Document
As a result of the recent privacy legislation in Virginia, Connecticut, and Washington, our ability to execute geoframing or offline attribution within these states has been restricted. While real-time geofencing remains an option, functionalities such as targeting with a lookback window and tracking offline visit feeds are no longer viable in these regions.
Key Benefits
Bridge the gap between digital and physical. Not all final conversions take place online. Form fills, and website visits can provide a great top of funnel lead generation, but if your goal is to increase customer visits to your location, offline attribution provides a clear picture of which channels and tactics are truly driving incremental in-store visits.
Measure in real-time with the highest quality data. InMarket's first-party, always-on panel of devices is one of the largest in the industry. They consistently follow your customer’s journey with millions of updates from the trusted app SDK partners covering roughly 80% of the smartphone market.
Stretch your investment. With real-time reporting, you’ll be able to reallocate your spending based on what’s driving visit-lift most efficiently for your campaign. With a better understanding of which tactics are most effective in driving foot traffic, you can further optimize your current campaign and inform future media plans to provide higher returns on your ad spend.
Offline attribution measurement is only available for US campaigns with a minimum duration of 30 days and 1 million impressions per month. If you are interested in measuring offline attribution outside of the US, reach out to your Choozle Account Manager or the Support center to discuss alternative mobile visitation feed vendors that operate globally.
About InMarket Visit Stream Methodology
- InMarket's location data is sourced from our 1st party SDK that is embedded in hundreds of apps, covering roughly 80% of the smartphone market.
- InMarket also collects offline purchase data matched to a phone through receipt scan and rewards cards linked to our 4 owned and operated apps.
- InMarket requires consent to collect location data in an always-on environment.
- By having always-on location data, InMarket is able to collect signals such as dwell time and visitation frequency which can be used to create behavior profiles.
How to Get Started
Offline Attribution is a part of Choozle’s Supported Solutions and can be implemented with the help of our Client Experience team and is available for any campaign type in Choozle for an additional $1 CPM. To unlock and access Offline Attribution, please contact your Account Manager or our Support Center team for assistance and more information.
As part of Choozle’s Supported Solutions, you will need to provide the campaign details (Advertiser, Flight dates, Budget/Goal, List of locations using this template you’d like to measure). Once we receive this information, InMarket conversion pixels will be added manually to your campaign as a conversion event on the backend by a Choozle representative.
Please note: It can require up to 1 week for the pixel to apply to your campaign. The conversion event will not show in your campaign settings in Choozle, and any changes made to the campaign settings in the Choozle platform will cause the pixel to fall off mid-flight. All conversion data will be available in all standard reports.