How to Push Geofences/Geoframes from Foursquare to Choozle

Below outlines the process for building a Foursquare geofence or geoframe (Foursquare refers to them as "proximities" and "audiences", respectively): 

  1. The Client Operations team will work with our Foursqaure rep to send you a registration email to create a Factual account

  2. Please reference this article on Geofencing and Geoframing. It discusses use cases for the two tactics, best practices, and it includes a video on how to use Factual. 

  3. Once finished creating the geofence/geoframe design, click the "share" button for the given design you would like to send to us,  and select 'Choozle' and 'View & Edit' for the "In" and "To" drop downs. Once you are ready click 'Add' and the design will be shared with our team.

     

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  4. Submit a ticket to the Choozle Support Center indicating that Foursquare proximity or audience design has been shared. 

    1. In your ticket, include the following details:
      1. Choozle account name
      2. Campaign name
      3. Design name
      4. Design ID 
    2. If the design is a Geofence (Proximity) build, also include:
      1. Name of campaign and ad group(s) where the design should be applied
  5. Once the Client Operations team has access to the designs in Foursquare, they will begin building them out in Choozle. Turnaround time is typically 3-5 business days for the geofence or geoframe to populate in your account. 

    1. If the design is a Geofence (Proximity Build):
      1. The Client Operations team will apply the geofence directly to the specified ad group(s) on the backend
      2. This setup will not be visible with the Choozle platform 
      3. Be sure to list the ad group(s) in your request to ensure proper implementation
    2. If the design is a Geoframe Audience:
      1. The Client Operations team will surface the geoframe segment to your account
      2. You'll find the audience under Partner Segments in the Audience Builder
      3. To activate the audience:
        1. Add the surfaced segment to a custom audience 
        2. Assign that custom audience to the appropriate ad group(s)