Best Practices
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      Device ID Onboarding & Targeting - Best Practices

      Guide

      Best Practices

      • Device ID targeting is an ideal tactic for brands looking to reach mobile-first audiences such as e-gaming, political advertising, or app downloads.
      • Uploaded device IDs must be in the IDFA or AAID format which follow a pattern (ie - IDFA = EA7583CD-A667-48BC-B806-42ECB2B48606, AAID = cdda802e-fb9c-47ad-9866-0794d394c912). Encrypted or hashed device ID files cannot be accepted.
      • List sizes must be greater than 2,000 device IDs due to privacy restrictions.
      • Lists with uploaded device ID expire after 30 days. To use these IDs in a campaign or ad group, you will need to re-upload the list of device IDs with the same file name as the original file. The custom audience will update automatically.
      • Device ID onboarding and targeting are only available in the United States.
      • By uploading data, you acknowledge you have the right to utilize the data, and for this express purpose. You’re also authorizing that you have explicit opt-in privileges to use these audiences and include any and all opt-out options within your website’s privacy policy.


      How to Set up

      Onboarding: Importing Device ID Data into Choozle

      1. Reach out to your account manager or client experience representative to inquire about device ID targeting. They will verify with our marketplace quality team that you have the required opt-out policies within your Privacy Policy in order to enable the use of this function.
      2. Once enabled, Head to Manage My Sites by clicking on the globe icon in the sub-navigation bar of the Audiences tool.

      1. Create a text file (see example attached) of at least 2,000 device IDs.
      2. Each row should represent one user device ID.
        1. Uploaded device IDs must be in the IDFA or AAID format which follow a pattern (ie - IDFA = EA7583CD-A667-48BC-B806-42ECB2B48606, AAID = cdda802e-fb9c-47ad-9866-0794d394c912).
        2. Encrypted or hashed device ID files cannot be accepted. 
      3. Once the segment is generated, it will be considered first-party data and will not carry additional data CPM for usage.

      Please note: By uploading data, you acknowledge you have the right to utilize the data, and for this express purpose. You're also authorizing that you have explicit opt-in privileges to use these audiences and include any and all opt-out options within your website's privacy policy.

       

      Targeting: Implementing Device ID Campaigns in Choozle

      1. Once your Device ID list has been converted into a targetable segment of user profiles, the segment will live in the CRM Lists section of the Audiences tool.
      2. Click the desired segment and opt to "Include" or "Exclude" it in the Audience Builder.
      3. Once the custom audience is complete, input a name for the custom audience and select Save Audience.

      4. Saved custom audiences can be applied in the Targeting section of the ad group setup.