Streaming TV Ads: Video Assets
| Streaming TV ads | |
|---|---|
| Ad Serving | First-party (site served) or third-party |
| Maximum File Size | 500MB |
| Aspect Ratio | 16:9 |
| Required Duration | For Amazon Publisher Services (APS) and Amazon O&O, a duration of 15, 20 (UK only), or 30 seconds is required. For third-party exchange inventory, any duration is accepted at the publisher's discretion. |
| Minimum Frame Size | 1920x1080 |
| Minimum Video Bitrate | 4mbps |
| Recommended Video Bitrate | 8mbps |
| Video Frame Rate (fps) | 23.976 (recommended), 24, 25, or 29.97 |
| Video Frame Rate Mode | Constant |
| Minimum Audio Bitrate | 192kbps |
| Audio Sample Rate | 44.1kHz or 48kHz |
| Supported Formats | Video: H.264, MPEG-2, or MPEG-4; Audio: PCM or AAC |
| Audio Channel | Minimum of 2-Channels |
Additional Streaming TV Ad Requirements
- Only available in US and UK
- Site serving requires an MP4 video file
- Pillarbox or letterbox formatting is accepted, however, Streaming TV ads with both pillar box and letterbox in the same ad will not be accepted
- Streaming TV ads are delivered in non-clickable environments so they should not include call-to-action elements that encourage clicking (e.g., a button shape that says “learn more”)
- Third-party impression tracking is accepted for specific vendors, please consult your Amazon Ads representative for details
OLV video assets
| Online Video (OLV) | |
|---|---|
| Ad Serving | First-party (site served) or third party |
| Maximum File Size | 500MB (site served only) |
| Aspect Ratio | 16:9 |
| Minimum Duration | 6s |
| Maximum Duration | 120s |
| Recommended Duration | A duration of exactly 6s, 15s, 20s, 30s, or 60s is recommended. Use of videos outside of these durations may negatively impact your campaign performance. Shorter lengths will drive higher VCR (although scale on 6s may be limited). A 120s duration is also supported. |
| Minimum Frame Size | 1920x1080 (640x360 for third party served) |
| Minimum Video Bitrate | 4mbps (2mbps for third party served) |
| Recommended Video Bitrate | 8mbps |
| Video Frame Rate (fps) | 23.976 (recommended), 24, 25, or 29.97 |
| Video Frame Rate Mode | Constant |
| Minimum Audio Bitrate | 192kbps (128kbps for third party served) |
| Audio Sample Rate | 44.1kHz or 48kHz |
| Supported Formats | Video: H.264, MPEG-2, or MPEG-4; Audio: PCM or AAC |
| Audio Channel | Minimum of 2-Channels |
Third party serving
Advertisers can use third-party video tags from an Amazon-certified third-party vendor. The tags must be VAST 2 or VAST 3 and may include VPAID 2. We recommend including VAST 2 tags with media files in every campaign to ensure all supply sources can be used, as some sources do not support VAST 3 or VPAID. If a VPAID tag is provided, it has to be VPAID 2.0 JS. VPAID is not supported for Streaming TV ads.
Viewability
Video viewability should be measured using VPAID tags from an approved vendor.
CORS header formatting
In order for JavaScript video players to accept a VAST response, ad servers have to include a Cross Origin Resource Sharing (CORS) header formatted as:
Access-Control-Allow-Origin: <origin header value>
Access-Control-Allow-Credentials: true
Without a valid VAST response, a video creative will not be served on Amazon-owned sites, ensuring a positive experience for Amazon’s customers.