GUIDE:
Rich Media Ads (Third-party Served Only)
Amazon DSP mobile offers display advertisers the ability to reach and target mobile users on high-quality third-party mobile applications on Android, Fire Tablet, and iOS platforms.
Image Banner Ads
| Ad Size | Creative Dimensions | Max. File Weight | File Format |
| 320 x 50 | 640 x 100 px @2X (required) | 50 kb | JPG / PNG-8 |
| 300 x 250 | 600 x 500 px @2X | 40 kb | JPG / PNG-8 |
| 728 x 90 | 1456 x 180 px @2x | 200 kb | JPG / PNG-8 |
| 414x125* | 828 x 250 px @2x (required) | 200 kb | JPG / PNG-8 |
* The 414x125 is a custom ad size that runs on Amazon mobile web and mobile app shopping only. See guidelines, specifications, and PSD template here.
| Ad Size | Max. Initial File Load | File Format |
| 320 x 50 | 100 kb | HTML |
| 300 x 250 | 200 kb | HTML |
| 728 x 90 | 200 kb | HTML |
| 600 x 90 | 200 kb | HTML |
| 1024 x 50 | 200 kb | HTML |
Requirements
- 320x50 banners must be designed at 2X resolution (640x100px) and 414x125 banners must be designed at 2X resolution (828x250) to maintain image clarity on high-resolution screens.
- Banner ads on Amazon DSP Mobile must contain an AdChoices label in one corner, which Amazon will automatically overlay on your creative.
- Banners that link to Amazon must include an Amazon logo or a textual reference to Amazon, as outlined in our Creative Acceptance Policy.
- The font size should be at least 16pt (at 2X resolution) and must be legible when viewed on the device.
- The advertiser’s logo or name must be included in mobile banner ads.
Recommendations
In addition, Amazon recommends the following creative guidelines for Amazon DSP Mobile banners:
- Mobile banners are recommended, but not required, to be designed at 2X resolution.
- If a creative background image utilizes a photo, pattern, or text, it should be simple, non-distracting, and understated.
- The text should be minimal. Remove any unnecessary or extraneous language.
- Creative should have a clearly visible non-white 1-pixel border or a dark or high contrast background color that distinguishes it from a site’s content.
- A headline or copy message is also recommended.
- Animation (e.g. animated GIF files) is permitted but not recommended in Amazon DSP mobile banners.
Serving
Third-party ad serving supported for DoubleClick INS tags. We can accept third-party impressions and click trackers (1x1) for other approved third-party technology providers.