How to set meaningful ad group goals and apply optimizations in Choozle that align with your campaign objectives—whether your focus is awareness, engagement, or conversions.
2️⃣ Choose the Right Goal for Your Ad Group
1️⃣ Why Goals Matter
Setting the right goal tells the system what success looks like. It impacts how Choozle bids, where ads serve, and which optimizations are applied automatically.
Without a clear goal, results can be harder to interpret and improve.
2️⃣ Choose the Right Goal for Your Ad Group
| GOAL | DESCRIPTION | BEST FOR |
| Reach | Serve the most unique users at the lowest CPM per user. | Awareness campaigns / recommended for CTV |
| Click-through Rate (CTR) | Optimize for a higher percentage of users clicking your ad. | Engagement campaigns |
| Cost Per Click (CPC) | Stay within your preferred cost per click. | Mid-funnel performance |
| Cost per Acquisition (CPA) | Reach your target cost for a conversion event (requires Smart Container Tag ) . | Conversion campaigns |
| Cost Per Completed View (CPCV) | Optimize toward users who watch your video/audio ad in full. | Video, CTV, or Audio campaigns |
| Completion Rate | Maximize the percentage of ads watched to completion. | Video and Audio Awareness campaigns |
3️⃣ Optimization Tips by Goal
📌 Reach
- Add multiple audience segments to expand delivery.
- Lower your CPM if pacing is strong.
- Widen contextual targeting (keywords, categories).
- Reduce frequency cap (e.g., 1 impression every 4 hours).
- Enable cross-device targeting.
- Start with a CTR target of 0.10%–0.15%.
- Build preferred lists for top-performing sites; block low-performers.
- Bid higher for above-the-fold inventory.
- Review device mix—mobile often drives stronger CTR.
- Define your CPC target clearly.
- Optimize preferred & block lists based on CPC data.
- Use contextual targeting to reduce CPM.
- Exclude browsers or placements with consistently high CPCs.
- Confirm your Smart Container Tag is placed on the conversion or thank-you page.
- Segment retargeting audiences by behavior (e.g., product viewers vs. cart abandoners).
- Increase bids for recent visitors; lower for older ones.
- Analyze day-parting data to find peak conversion windows.
- Use preferred lists of sites with high completion rates.
- Focus on non-skippable placements.
- Avoid in-banner video formats.
- Re-engage users who watched 50%+ of your video with complementary formats.
4️⃣ Before You Optimize
- Let the ad group run at least 72 hours before making big changes.
- Adjust one variable at a time—then wait 48–72 hours to observe impact.
- Always optimize with your primary campaign KPI in mind.
5️⃣ Troubleshooting Guide
| Issue | What to Check |
|
Under - pacing |
Bids are too low, or Win Rate is below ~20% |
| No Spend | Audience too narrow - expand targeting |
| High CPMs | Review site quality and block low performance |
| CPCV too high | Check viewability and creative format |
| CPA not meeting goal | Confirm Conversion events / pixel placement; adjust recency targeting |
Need Help?
If you’re unsure which goal to select or how to adjust your optimization, submit a Support Request through your Choozle Client Portal, or email help@choozle.com with your campaign and ad group details.