Retargeting

Improves conversion rates: People who’ve already shown interest are more likely to convert when reminded. choozle
Increases ROI: Since you’re targeting users with known engagement, your ad spend is more efficient than broad or cold-audience campaigns. choozle
Enhances brand recall: Repeated exposure helps build awareness over time. choozle
Supports cross-selling and upselling: After a user converts, you can retarget them with related products or offer

Tagging your Site

You need the Smart Container Tag installed on your site. That tag builds retargeting profiles by recording visitors.
Profiles collected by this tag remain valid for up to 90 days, which means your retargeting pool refreshes over time.
There is no separate “data CPM” for retargeting since it uses first-party data — only media placement CPM applies.

Go to Audiences → + → Retargeting in Choozle.
You’ll see different types of retargeting segments:
- Container Tag: Users who have visited pages you’ve defined in “Manage My Sites.”
- Retargeting Tag: Profiles generated from users who engaged with past campaigns.
- Click Retargeting: Users who clicked on specific creative assets.
Select which segments to include or exclude, then save your custom retargeting audience

When building or editing an ad group, select your retargeting audience from the Audience Targeting dropdown.
Since retargeting inventory tends to be more limited, it’s common to set higher CPM bids. Choozle suggests starting bids of $4–$7 CPM for display retargeting.
Choose geolocation (for example, U.S.) or other layers as appropriate for your campaign.

If your advertiser account is set to the European Union region, Choozle automatically includes a Default IAB-compliant pixel in your Smart Container Tag.
This Default pixel collects consented user profiles, which typically makes this audience 3x larger than standard retargeted segments
To use it: navigate to Audiences → Retargeting, find the segment called “Default”, and include it in your audience builder.

Let your tag collect data: Allow at least 30 days of tag firing before launching a retargeting campaign — this ensures a more robust audience pool.
Consider cross-device targeting: Enabling cross-device expands reach but comes with an additional CPM cost (Choozle typically charges + $1 CPM for this)
Segment your audiences: Use different retargeting segments (site visitors, converters, clickers) across separate ad groups. This helps tailor your creative and bid strategy for each behavior type.
Adjust bid strategy: Because retargeting pools are smaller and higher-intent, bid more aggressively to win the inventory.
Exclude converters: If someone already converted, you might want to exclude them (or serve a different message) to reduce wasted spend.
Monitor churn: Since profiles expire (90 days), monitor the size and performance of your retargeting pools over time.

B2B / ABM: Retarget site visitors who visited your pricing, demo, or “contact us” pages to re-engage high-intent accounts.
E-commerce: Target users who added items to cart but didn’t complete checkout, or those who viewed product detail pages.
Lead generation: Retarget visitors who downloaded a content offer, visited a landing page, or partially filled out a form.
Brand engagement: Reconnect with users who consumed high-value content (blog, webinar, video) but didn’t convert.

Need Help?
If you have any additional questions please reach out to your Account Manager or Submit a Ticket.

Retargeting lets you reconnect with users who have already visited your website. Since many visitors don’t convert on their first visit, retargeting helps you stay top-of-mind and drive them back to complete a conversion.