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Digital Advertising Glossary

Managing Your Account & Billing
The Smart Container Tag & Data Management
- The Smart Container Tag
- Data Privacy
Audiences (First-party & Third-party)
- Third-Party Data
- First-Party Data
Campaigns (Setup, Bidding, & Optimizations)
Targeting Tactics
- Creative Type Targeting
- Additional Details
Supported Solutions
Reporting
- Reporting Overview
- Advanced Reporting Capabilities
Libraries & Creative Assets
Digital Advertising Glossary
- A-C
- D-F
- G-I
- J-O
- P-R
- S-Z
Webinars & How-To Videos

Digital Advertising Glossary

Look up or browse key digital advertising terms and concepts.

A-C

Creative Asset
CTR
Ad Exchange
Bid Caching
Bid Factoring
Ad Tracking
Banner Ad
Attribution
Bid Adjustments
Caching
Ad Server
Ad Group
CPM
Click-through URL
Ad Network
What is a campaign

D-F

Expanding Ad
DMA
Fold
DSP
Frame Ad
Display Ad
DMP
Earned Media
Floating Ad
Deduplication Windows
Direct Buy

G-I

Inventory
Geolocation Targeting
IAB

J-O

Optimization
Matched Profile
JPEG
Microsite

P-R

Page View
Pop-Up Ad
Programmatic Guaranteed
PPC
Run-of-Network Ad
Psychographic Characteristics
Run-of-Site Ad
Programmatic Advertising
Real-Time Bidding (RTB)
Query Parameters
Return On Investment (ROI)
Page View

S-Z

Second Price Auction Model (Dynamic Bidding)
Supply-Side Platform (SSP)
Wildcard Parameters (in URLs)
View-Through Rate (VTR)
Weather Targeting
Win Rate
URL
UTM Code
Targeting
Viewability
User Profile
Unique Visitor
Second Price Auction Model (Dynamic Bidding)

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