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Knowledge Base
Digital Advertising Glossary
Digital Advertising Glossary
Look up or browse key digital advertising terms and concepts.
A-C
Creative Asset
CTR
Ad Exchange
Bid Caching
Bid Factoring
Ad Tracking
Banner Ad
Attribution
Bid Adjustments
Caching
Ad Server
Ad Group
CPM
Click-through URL
Ad Network
What is a campaign
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D-F
Expanding Ad
DMA
Fold
DSP
Frame Ad
Display Ad
DMP
Earned Media
Floating Ad
Deduplication Windows
Direct Buy
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G-I
Inventory
Geolocation Targeting
IAB
J-O
Optimization
Matched Profile
JPEG
Microsite
P-R
Page View
Pop-Up Ad
Programmatic Guaranteed
PPC
Run-of-Network Ad
Psychographic Characteristics
Run-of-Site Ad
Programmatic Advertising
Real-Time Bidding (RTB)
Query Parameters
Return On Investment (ROI)
Page View
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S-Z
Second Price Auction Model (Dynamic Bidding)
Supply-Side Platform (SSP)
Wildcard Parameters (in URLs)
View-Through Rate (VTR)
Weather Targeting
Win Rate
URL
UTM Code
Targeting
Viewability
User Profile
Unique Visitor
Second Price Auction Model (Dynamic Bidding)
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