The Web Insights Tool

GUIDE:

• Getting Started
• Available Web Insights Data
• Organizing Your Web Insights
• Web Insights Reporting
• Additional Features

Getting Started

The Web Insights tool in the Choozle platform acts as an aggregator for demographic and psychographic data points and allows you to view data trends of the profiles matched from web traffic. 

Once collected, user profiles from your website visitors are matched with user pools collected from our data partners. The profiles are aggregated to show results for more than 120 unique demographic, psychographic, consumer purchase, lifestyle and behavior characteristic modules in North America. 

These characteristics can be viewed by browsing or searching and include: 

• Demographics
• Purchase Behaviors
• Lifestyle Segmentation
• Media Consumption
• Financials and Predictors
• B2B

Presented in a visually appealing interface via the platform, all insights are anonymous and aggregated, thus completely privacy compliant. For more information, please view our Privacy Policy.

Data collection will begin immediately upon proper implementation of the Choozle Smart Container Tag. Initial data should be available for review 4 to 7 days after the date the Smart Container Tag has been placed, contingent on web traffic volume. We recommend reviewing these data points after the Smart Container Tag has been placed for one week.

If you do not see any data within 4 to 7 days, there may be an issue with the Smart Container Tag placement, in which case we suggest you submit a support ticket. If you use Google Tag Manager or you need assistance implementing the Smart Container Tag please submit a support ticket.

You can select your favorite data points and build a custom dashboard to monitor your website traffic, or browse or search among multiple data categories to find new potential audiences for your web traffic.

Please note that Web Insights is currently ONLY available in the following countries: the United States and Canada.

• Insights Overview [One-Pager]
• CRM Data Onboarding [One-Pager]

Available Web Insights Data

Organizing Your Web Insights

1. Insights will show a cross-device view of your website traffic in a single, aggregated view.  If you want to view a cross section for a particular site simply select the Show Data option in drop-down menu: 

1. You do have options to further sort the data in Web Insights. You can utilize the Manage My Sitesfeature to get a more granular view of your website's insights. By adding additional sites to Manage My Sites, the operator will have the ability to see the insights of different pages (i.e., your homepage, your shopping cart, and the completed transaction pages). 
   • If a site is enabled, you will be able to see how the demographics, purchase behaviors, and other characteristics of that website traffic change based on the different pages of user pools on your website (e.g., how all of your website traffic compare to people who reach a checkout confirmation page).
     
     
   • You can also use the pools of user profiles created by this taxonomy of your website traffic as layers to your custom audiences, just as you would build a retargeting audience (i.e., you can retarget to anyone who came to your website but "exclude" individuals who reached the checkout page of your website).

Web Insights Reporting

Once your insights have begun populating, you can create a PDF and save a report of your Web Insights overview. Saving this will allow you to see the hard counts of the visitors of your favorited data segments. The PDF Report button can be found in the upper right corner of the screen.

Additional Features

Selecting Favorites

• Click the star on any of the category charts to "favorite" the chart. Favorited charts will appear here on your Overview page.