Amazon DSP Creative Assets
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      Amazon DSP Ad Specs - Desktop and Mobile Web Static Display Ads

      Desktop

      Ad Placement Display Size Creative Dimensions Max. File Weight File Format
      Medium Rectangle 300 x 250 px 300 x 250 px 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) JPG / PNG-8
      Leaderboard 728 x 90 px 728 x 90 px 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) JPG / PNG-8
      Wide Skyscraper 160 x 600 px 160 x 600 px 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) JPG / PNG-8
      Large Rectangle 300 x 600 px 300 x 600 px 200 kb HTML, 50 kb static JPG / PNG-8
      Billboard 970 x 250 px, 800 x 250 px (Germany only) 1940 x 500 px @ 2X (required for onsite), 800 x 250 px (Germany only) 200 kb JPG / PNG-8

       

      Mobile

      Ad Placement Display Size Creative Dimensions Max. File Weight File Format
      Mobile Leaderboard 320 x 50 px 640 x 100 px @2X (required) 50 kb JPG / PNG-8
      Mobile Detail and Search Results page 414 x 125 px 828 x 250 px @2X, 640x250 px safe zone (required) 100 kb JPG / PNG-8
      Mobile Medium Rectangle 300 x 250 px 600 x 500 px @2X (required) 40 kb JPG / PNG-8
      Mobile Leaderboard (Tablet) 728x90 1456 x 180 px @2X (required) 200 kb JPG / PNG-8

       

      Medium Rectangle

      Dimensions and File Weight

      • 300x250 pixels, 200kb max. HTML
      • 40kb max. static (JPG / PNG-8); 50kb max. (FR, IT, ES, JP)

      Leaderboard

      Dimensions and File Weight

      • 728x90 pixels, 200kb max. HTML
      • 40kb max. static (JPG / PNG-8); 50kb max. (FR, IT, ES, JP)

      Wide Skyscraper

      Dimensions and File Weight

      • 160x600 pixels, 200kb max. HTML
      • 40kb max. static (JPG / PNG-8); 50kb max. (FR, IT, ES, JP)

      Large Rectangle

      Dimensions and File Weight

      • 300x600 pixels, 200kb max. HTML
      • 50kb max. static (JPG / PNG-8)

      Billboard

      Dimensions and File Weight

      • 970x250 pixels (NA: 2x required for Onsite and preferred for Offsite); 800x250 pixels (DE)
      • 200kb max. HTML or static (JPG / PNG-8)

      Mobile Leaderboard

      Dimensions and File Weight

      • 320x50 – 640x100 pixels @2X (required)
      • 50kb max. static (JPG / PNG-8)

      Mobile Detail and Search Results page

      The 414x125 custom ad size runs on Amazon mobile shopping and mobile web only. See guidelines, specifications, and PSD template here.

      Dimensions and File Weight

      • 414x125 – 828x250 pixels @2X (required)
      • 100kb max. static (JPG / PNG-8)

      Mobile Medium Rectangle

      Dimensions and File Weight

      • 300x250 – 600x500 pixels @2X (required)
      • 40kb max. static (JPG / PNG-8)

      Mobile Detail and Search Results page

      Dimensions and File Weight

      • 728x90 – 1456x180 pixels @2X (required)
      • 200kb max. static (JPG / PNG-8)