Geolocation and Postal Code Targeting

GUIDE

Getting Started

Geolocation is a required component of all campaigns within Choozle and is set at the ad group level. All countries, states/provinces/regions, and cities/DMAs are available directly within the Choozle platform. For more granular targeting, postal code lists can be created and uploaded into the platform for any country that has a uniform postal code system.

Building Radiuses of Postal Codes

  1. Go to one of the many websites available online with free radius targeting. We like this site, Free Map Tools.

  2. Input the location you are targeting and the radius you wish to include.



  3. The map will repopulate to show the new radius.
  4. Copy the zip codes listed that fall within the radius.

Uploading Postal Code Lists

  1. Navigate to Libraries > Geolocations List.
  2. Click the + icon in the light gray sub-navigation bar to add a geolocation list.
  3. Give the geolocation list a name.
  4. Click Download Template to download the geolocation template.
  5. Once the template has been downloaded and opened, it will by default open on the second tab of the workbook, which contains the acceptable country codes for each country.
  6. To complete the template, navigate to the first tab ("Zip Codes"), complete Column A ("Country Code") with the corresponding country code from the "Country Code Legend" tab of the workbook and enter one uniform postal code per row in Column B ("5 Digit Zip Code").

  7. Once the template has been completed, click Upload Excel File and select your file from your computer to upload.
  8. Click the blue Add button. The zip codes will populate in the box on the right side of the screen.

  9. Click the red X next to any zip code to remove it.
  10. Optionally, enter any notes about the list, and then click Save.

Entering Postal Codes Manually

  1. Navigate to Libraries > Geolocations List.
  2. Click the + icon in the light gray sub-navigation bar to add a geolocation list.
  3. Give the geolocation list a name.
  4. Select a country from the dropdown.
  5. Type the desired postal codes into the box, with one postal code per row.
  6. Click the blue Add button. The zip codes will populate in the box on the right side of the screen.
  7. Click the red X next to any zip code to remove it.
  8. Optionally, enter any notes about the list, and then click Save.

Managing and Editing Postal Code Lists

  1. From the Geolocations Library dashboard, type a postal code list's name into the search box to search for the list.
  2. Click Edit next to any postal code list to view or to edit its contents.

Implementing Geolocation Targeting by Country, State/Region, City, or Postal Code in Campaigns

  1. Navigate to the Campaigns tool.
  2. Scroll down to the ad group you will be using and select Action > Edit Ad Group.
  3. Scroll down to the targeting section of your ad group.
  4. Type the name of the desired country, state/province/region, city, or custom postal code list into the Geolocation Library.

  5. Select the location(s) and save your ad group.