Email Advertising

TABLE OF CONTENTS

Overview

People spend, on average, 6.3 hours per day checking email—that’s more time than spent on Facebook or watching TV. Email advertising, powered by LiveIntent, allows you to advertise within the newsletters of premium publishers like Biz Journals, Bon Appetit, CNET, Country Living, AdWeek, Deadspin, and Fodor’s to reach these opted-in and highly engaged users.

LiveIntent needs to approve the advertiser account before you can fully use this feature. Reach out to your account manager or support center if you’re interested in leveraging LiveIntent and they’ll work with you to obtain access.

What Is Email Advertising

With programmatic advertising in email newsletters, you can reach highly engaged people, and buy display and native ads just like you do on the web, only with much higher standards.

Email advertising, powered by LiveIntent, is a unique, unduplicated source for premium native and display advertising inventory. LiveIntent is the only supply vendor that can advertise within email newsletters from premium publishers like The Wall Street Journal, Women’s Health, and more.

Overall, emails are just far more engaging, with email is checked every 12 minutes* (3x more often on mobile). Email is also the default form of communication on the web: It's used by half the world's population, is fully cross-device, and is where many of us stay connected for 5.4 hours every day.

LiveIntent partners with thousands of premium newsletter publishers (see the attached list of publishers for more detail). Marketers can run programmatic offers on LiveIntent's platform to reach 187 million people on every device.

Premium publishers like The Wall Street Journal, Condé Nast, NBCUniversal, Hearst Media, and many more choose to monetize their email newsletter audiences by implementing our platform. This improves the user experience and gives them access to an alternate revenue stream.

When a newsletter subscriber opens their email on Monday morning, a real-time auction occurs inserting highly targeted offers optimized to drive both engagement and revenue. Marketers get access to premium inventory that's 99% fraud-free, 100% cross-device, and delivers 10x higher performance on display ads.

As for how the tactic itself works, a user needs to subscribe, confirm their subscription, log in to their email, and then open the email and click to enable images for the LiveIntent pixel to fire and the user to see the ad. The triple opt-in ensures complete transparency and fraud-free ads.

How to Set Up Email Advertising in Choozle

Email Advertising can be made as an ad group within a larger campaign.

  1. Email Advertising inventory and LiveIntent need to approve the advertiser account before you can fully use this feature. Reach out to your account manager or support center, if you’re interested in leveraging LiveIntent, and they’ll work with you to obtain access.
  2.  Once your advertiser account is enabled to use navigate to the Campaigns tool to create a new ad group leveraging LiveIntent. Select add a New Ad Group.
  3. Define your ad group settings, goals, budget, and bids. 
  4. Select a creative type. Since you are targeting inventory in email boxes, you'll want to select Static Display creatives. Within this ad format, you can upload PNG, JPEGS, and GIFS. LiveIntent does not accept doesn't accept third-party, video, audio, or native creative formats. 
  5. Select a Geolocation. Geolocation is a required component of all campaigns within Choozle and is set at the ad group level. All countries, states/provinces/regions, and cities/DMAs are available directly within the Choozle platform. For more granular targeting, postal code lists can be created and uploaded into the platform for any country that has a uniform postal code system.
  6. Define your targeting parameters. If you add more targeting tactics to your LiveIntent-specific ad group, the reach and performance can be impacted.
  7. If you wish to bid exclusively on specific newsletters, you can leverage site targeting. This can be done by creating a site list based on the Sample List of Publishers (available below) but do not include any http or www protocols. It is important to note that the Publishers might have slightly different URLs than their website that are used exclusively for their email newsletters. To confirm the URLs, you can subscribe to the email newsletter you are looking to targeting and find the "View in Browser" hyperlink to determine the URL that is used to host their email newsletter program. 
  8. Alternatively, you can select specific LiveIntent PMP deals in the Deal Explorer. While not required to run on LiveIntent inventory, this partner-wide deal can provide added reassurance that you are exclusively bidding on email newsletter inventory. If you wish to explore the option of first-party deals that would allow you to define category or publisher, please reach out to our team to set this up. 
  9. Within the advanced settings, you'll want to enable two options. 
    1. You will want to enable your frequency settings to use "Unlimted Frequency". Since LiveIntent only serves one to three ads per email (around 60-70% of which are above the fold), Unlimited Frequency will allow you to scale your reach every time there is an available bid that meets your requirements. 
    2. Enable Bidding on LiveIntent Inventory. Checking this box will enable bidding exclusively on LiveIntent’s email newsletter inventory.
  10. Save ad group.

 

Once running, your Email Advertising ad group will have access to the same reporting as any other Choozle ad group.

Email Advertising Best Practices

  • Bids
    • Average eCPM will be between ~$1.50-$4 depending on targeting implemented 
  • Targeting
    • Long-tail, aggregator inventory is unavailable with this targeting tactic. Instead, run across the full LiveIntent network of publishers to maximize scale

  • Creative Assets
    • LiveIntent only serves one to three ads per email (around 60-70% of which are above the fold).

    • Approved creative sizes: 728x90, 300x250, 160x600, 300x600, 970x250, and 970x550

    • Approved creative formats: JPEG, GIF, animated GIF 

    • Leverage as many different creative sizes as possible to scale

  • Unlimited Frequency 
    • Since LiveIntent only serves one to three ads per email (around 60-70% of which are above the fold) you MUST set the frequency to “Unlimited Frequency”. This will allow you to scale your reach every time there is an available bid that meets your requirements.

Sample List of Publishers 

Below is a sample list of publishers available through Email Advertising. Download the attachment to view a list of all publishers & publications available (Updated February 5, 2021).

Full  list of LiveIntent Inventory Library

 

Publisher Name Publisher Domain Publisher Category
247 Sports (Comicbook.com) comicbook.com Arts & Entertainment
8coupons.com 8coupons.com Shopping
AARP aarp.org Society
About.com about.com News
ACBJ (*BizJournal National) bizjournals.com Business
Active Interest Media (FITNESS) activeinterestmedia.com Health & Fitness
AdJump (WomanFreebies.com) womanfreebies.com Shopping
AdThrive (Brown Eyed Baker) browneyedbaker.com Food & Drink
Adventure Sports www.adventuresportsnetwork.com Sports
Adweek adweek.com Arts & Entertainment
Alibris alibris.com Arts & Entertainment
ALM (Law.com) law.com Law, Gov't & Politics
ALM (Legal Tech News) legaltechnews.com Law, Gov't & Politics
ALM (LegalWeek) legalweek.com Law, Gov't & Politics
ALM (National Law Journal) nationallawjournal.com Law, Gov't & Politics
ALM (The American Lawyer) americanlawyer.com Law, Gov't & Politics
ALM (The Legal Intelligencer) thelegalintelligencer.com Law, Gov't & Politics
ALM (The Recorder) therecorder.com Law, Gov't & Politics
Alternet alternet.org News
AM Universal dilbert.com News
American Action News americanactionnews.com News
American Kennel Club akc.org Pets
American Luxury Magazine americanluxurymag.com Style & Fashion
American Media (Men's Journal) mensjournal.com News
American Media (Muscle & Fitness) muscleandfitness.com Health & Fitness
American Media (National Enquirer) nationalenquirer.com News
American Media (OK Magazine) okmagazine.com News
American Media (Radar Online) radaronline.com News
American Media (Soap Opera Digest) soapoperadigest.com News
American Media (Star Magazine) starmagazine.com News
American Media (US Weekly) usweekly.com News
American Military News americanmilitarynews.com News
Amerimark Direct amerimark.com Shopping
AOL (aol.com) aol.com Arts & Entertainment
AOL (Huffington Post) huffingtonpost.com News
Astrology Answers astrologyanswers.com Arts & Entertainment
Athlon Media Group athlonsports.com Sports
Auto Anything autoanything.com Automotive
Back9Network back9network.com Sports
Bands In Town bandsintown.com Arts & Entertainment
Bauer (Closer) closeronline.co.uk Arts & Entertainment
Bauer (First for Women) firstforwomen.com Family & Parenting
Bauer (In Touch Weekly) intouchweekly.com Arts & Entertainment
Bauer (Life and Style) lifeandstylemag.com Arts & Entertainment
Bauer (Soaps in Depth) soapsindepth.com Arts & Entertainment
Bauer (Woman's World Mag) womansworldmag.com Family & Parenting
BBC Worldwide (BBC Features) bbc.co.uk News
BBC Worldwide (BBC News) bbc.co.uk News
Beauty Boutique beautyboutique.com Shopping
Beliefnet beliefnet.com Religion & Spirituality
Better Recipes betterrecipes.com Food & Drink
BFAds bfads.net Shopping
BH Media (ACWeekly) acweekly.com News
BH Media (York News Times) yorknewstimes.com News
Big Think bigthink.com News
Bike (TEN) bikemag.com Sports
Bike Magazine www.bikemag.com Sports
Bonnier (Field & Stream) fieldandstream.com Hobbies & Interests
Bonnier (Popular Science) popsci.com Technology & Computing
Bonnier (Saveur) saveur.com Food & Drink
Bonnier (Working Mother) workingmother.com Hobbies & Interests
BookBub bookbub.com Arts & Entertainment
Bookmovement bookmovement.com Hobbies & Interests
Bored Panda boredpanda.com Arts & Entertainment
Boston (CBS Local) boston.cbslocal.com News
Boston Globe Media Partners (Boston Globe) bostonglobe.com News
Budget Travel budgettravel.com Travel
Business Insider businessinsider.com Business
BuzzFeed buzzfeed.com Society
Canoe & Kayak Magazine canoekayak.com Sports
Canoe Kayak (TEN) canoekayak.com Sports
Capital Business Media cbmeg.co.uk Business
Care.com care.com Family & Parenting
Care2 care2.com Society
CBS Interactive (247 Sports) 247sports.com Sports
CBS Interactive (CBS Sports) cbssports.com Sports
CBS Interactive (Chow) chow.com Food & Drink
CBS Interactive (CNET) cnet.com Technology & Computing
CBS Interactive (Download) download.cnet.com Technology & Computing
CBS Interactive (Gamespot) gamespot.com Uncategorized
CBS Interactive (MaxPreps) www.maxpreps.com Sports
CBS Interactive (TechRepublic) techrepublic.com Technology & Computing
CBS Interactive (TVGuide) tvguide.com Arts & Entertainment
CBS Interactive (ZDNet) zdnet.com Technology & Computing
Conde Nast (Allure) allure.com Style & Fashion
Conde Nast (Ars Technica) arstechnica.com Technology & Computing
Conde Nast (Bon Appetit) bonappetit.com Food & Drink
Conde Nast (Brides) brides.com Society
Conde Nast (Corporate) condenast.com News
Conde Nast (Epicurious) epicurious.com Food & Drink
Conde Nast (Food Innovation) bonappetit.com Food & Drink
Conde Nast (Glamour) glamour.com Style & Fashion
Conde Nast (Golf Digest) golfdigest.com Sports
Conde Nast (GQ) gq.com Style & Fashion
Conde Nast (Pitchfork) pitchfork.com Arts & Entertainment
Conde Nast (Self) self.com Style & Fashion
Conde Nast (Teen Vogue) teenvogue.com Style & Fashion
Conde Nast (Them.Us) them.us Society
Conde Nast (Traveler) cntraveler.com Travel
Conde Nast (Vanity Fair) vanityfair.com Society
Conde Nast (Vogue) vouge.com Style & Fashion
Conde Nast (W) wmagazine.com Style & Fashion
Conde Nast (Wired) wired.com Technology & Computing
Daily Herald dailyherald.com News
Daily Insight Group dailyinsightgroup.com Arts & Entertainment
Daily Kos www.dailykos.com Law, Gov't & Politics
DailyBeast thedailybeast.com News
DailyJokes dailyjokes.co Arts & Entertainment
Discovery (Cooking Channel) cookingchanneltv.com Food & Drink
Discovery (DIY Network) diynetwork.com Home & Garden
Discovery (Food Network) foodnetwork.com Food & Drink
Discovery (Front Door) - Not Live frontdoor.com Home & Garden
Discovery (Genius Kitchen) food.com Food & Drink
Discovery (HGTV Gardens) hgtvgardens.com Home & Garden
Discovery (HGTV Makeovers) hgtvremodels.com Home & Garden
Discovery (HGTV) hgtv.com Home & Garden
Discovery (OWN) www.oprah.com Arts & Entertainment
Discovery (Postcard) - Not Live scrippsnetworks.com Arts & Entertainment
Discovery (Reminder) scrippsnetworks.com Home & Garden
Discovery (TLC) www.tlc.com Arts & Entertainment
Discovery (Travel Channel) travelchannel.com Travel
Entercom (All Markets) entercom.com Arts & Entertainment
Entercom (Get My Perks) getmyperks.com Shopping
Entercom (Radio.com) radio.com Hobbies & Interests
EstateSales.org estatesales.org Shopping
Eventful eventful.com Arts & Entertainment
Everyday Health everydayhealth.com Health & Fitness
Everyday Health (What to Expect) whattoexpect.com Family & Parenting
EverydayFamily.com everydayfamily.com Family & Parenting
Evite  evite.com Arts & Entertainment
Evite (Marketing) evite.com Hobbies & Interests
eWeek (QuinStreet) eweek.com Business
Expedia US expedia.com Travel
F+W Media (Artists Network) artistsnetwork.com Hobbies & Interests
F+W Media (BurdaStyle) burdastyle.com Hobbies & Interests
F+W Media  fwmedia.com Home & Garden
Farm Journal Media farmjournalmedia.com Business
Fashion Designer fd.appsorama.com Style & Fashion
Fathom Unlimited, Inc. (Fathom) fathomaway.com Travel
FatWallet fatwallet.com Hobbies & Interests
FBZ feedblitz.com Business
FeelGood Store feelgoodstore.com Shopping
Fit and Fab Living fitandfabliving.com Health & Fitness
FlightNetwork flightnetwork.com Travel
Flipboard Inc. flipboard.com News
Fodors.com fodors.com Travel
Future (Space) www.space.com Science
GayCities gaycities.com Society
GayCities (LGBTQ Nation) lgbtqnation.com Society
GayCities (Queerty) queerty.com Society
Gaystar News gaystarnews.com Society
General Mills (Betty Crocker) www.bettycrocker.com Food & Drink
General Mills (Box Tops for Education) boxtops4education.com Food & Drink
General Mills (Pillsbury) www.pillsbury.com Food & Drink
General Mills (Tablespoon) www.tablespoon.com Food & Drink
GeorgeTakei georgetakei.com Arts & Entertainment
Get It Free getitfree.us Shopping
Get Out Of Debt getoutofdebt.org Personal Finance
Goodreads goodreads.com Arts & Entertainment
Hearst Magazines (Car & Driver) caranddriver.com Automotive
Hearst Magazines (Cosmopolitan) cosmopolitan.com News
Hearst Magazines (Country Living) countryliving.com Home & Garden
Hearst Magazines (Delish) delish.com News
Hearst Magazines (Elle Decor) elledecor.com News
Hearst Magazines (Elle Horoscopes) elle.com Arts & Entertainment
Hearst Magazines (Elle) elle.com News
Hearst Magazines (Esquire) esquire.com News
Hearst Magazines (Good Housekeeping) goodhousekeeping.com News
Hearst Magazines (Harper's BAZAAR) harpersbazaar.com News
Hearst Magazines (House Beautiful) housebeautiful.com News
Hearst Magazines (Marie Claire) marieclaire.com Style & Fashion
Hearst Magazines (Oprah Magazine) oprahmag.com Home & Garden
Hearst Magazines (Popular Mechanics) popularmechanics.com Automotive
Hearst Magazines (Real Beauty) hearstmags.com News
Hearst Magazines (Redbook) redbookmag.com News
Hearst Magazines (Road & Track) roadandtrack.com Automotive
Hearst Magazines (Seventeen) seventeen.com News
Hearst Magazines (The Daily Green/Refresh) thedailygreen.com News
Hearst Magazines (Town & Country) townandcountrymag.com News
Hearst Magazines (Veranda) veranda.com News
Hearst Magazines (Woman's Day) womansday.com News
Hearst Newspapers (Albany) timesunion.com News
Hearst Newspapers (Connecticut) ctpost.com News
Hearst Newspapers (Houston Chronicle) chron.com News
Hearst Newspapers (San Francisco) sfgate.com News
Hearst Newspapers (Seattle) seattlepi.com News
HipHopOverload.com hiphopoverload.com Arts & Entertainment
Home Away (HomeAway) homeaway.com Travel
Home Away (VRBO) vrbo.com Travel
Homes.com homes.com Real Estate
Hometalk hometalk.com Home & Garden
Horoscope (Astrology.com) astrology.com Arts & Entertainment
House - Joss & Main jossandmain.com Shopping
House - Wayfair US wayfair.com Shopping
IAC (Dictionary.com) dictionary.com Education
iAge     - Technologies iage.net Home & Garden
IDG Enterprises (CIO) cio.com Technology & Computing
IDG Enterprises (Computerworld) computerworld.com Technology & Computing
Kellogg's kelloggs.com Food & Drink
Kohl's kohls.com Shopping
Kovels.com kovelsonline.com Hobbies & Interests
Kraft kraftrecipes.com Food & Drink
Leaf Group - Livestrong.com livestrong.com Health & Fitness
Legacy.com legacy.com News
Liberty Alliance (Affluent Investor) affluentinvestor.com Business
Live Nation livenation.com Arts & Entertainment
Living Rich With Coupons livingrichwithcoupons.com Shopping
Living Social livingsocial.com Shopping
Luxury Cruise News luxurycruisenews.com Travel
Mansueto Ventures (Co.Design) fastcodesign.com Business
Mansueto Ventures (Fast Company) fastcompany.com Business
Mansueto Ventures (Inc.) inc.com Business
MapMyFitness myfitnesspal.com Health & Fitness
Meredith (AllRecipes) allrecipes.com Food & Drink
Meredith (Best Life Online) bestlifeonline.com Hobbies & Interests
Meredith (Better Homes & Garden) bhg.com Home & Garden
Meredith (Coastal Living) www.coastalliving.com Home & Garden
Meredith (Cooking Light) www.cookinglight.com Food & Drink
Meredith (Diabetic Living) diabeticlivingonline.com Health & Fitness
Meredith (Eating Well) eatingwell.com Food & Drink
Meredith (EatThis.com) eatthis.com Health & Fitness
Meredith (Entertainment Weekly) www.ew.com Arts & Entertainment
Meredith (Family Circle) familycircle.com Family & Parenting
Meredith (Fitness Magazine) fitnessmagazine.com Health & Fitness
Meredith (Food & Wine) foodandwine.com Food & Drink
Meredith (Fortune) fortune.com Personal Finance
Meredith (Health) health.com Hobbies & Interests
Meredith (Hello Giggles) hellogiggles.com News
Meredith (InStyle) www.instyle.com Style & Fashion
Meredith (Living the Country Life) livingthecountrylife.com Home & Garden
Meredith (Martha Stewart) marthastewart.com Home & Garden
Meredith (Midwest Living) midwestliving.com Family & Parenting
Meredith (Money) time.com News
Meredith (More Magazine) more.com Style & Fashion
Meredith (MyRecipes) www.myrecipes.com Food & Drink
Meredith (Parents) parents.com Family & Parenting
Meredith (People Español) peopleenespanol.com News
Meredith (People) people.com News
Meredith (Rachael Ray Magazine) rachaelraymag.com Food & Drink
Meredith (Real Simple) realsimple.com Shopping
Meredith (Recipe) - DO NOT USE recipe.com Food & Drink
Meredith (Shape Magazine) shape.com Health & Fitness
Meredith (Shop) themeredithstore.com Style & Fashion
Meredith (Southern Living) www.southernliving.com Home & Garden
Meredith (Sports Illustrated) sportsillustrated.com Sports
Meredith (Time) time.com News
Meredith (Traditional Home) traditionalhome.com Home & Garden
Meredith (Travel & Leisure) www.travelandleisure.com.com Travel
Meredith (Wood Magazine) woodmagazine.com Hobbies & Interests
Merriam Webster merriamwebster.com Education
Mic (Mic) mic.com News
Movoto movoto.com Real Estate
Mr Hyde (Shortlist Media) www.mrhyde.com Style & Fashion
My Suburban Life (Shaw Media) www.mysuburbanlife.com News
MyFitnessPal mapmyfitness.com Shopping
Nascar.com nascar.com News
National Memo progressivebookclub.com News
NBC Universal  (CNBC) cnbc.com News
NBC Universal (E! News) eonline.com Arts & Entertainment
NBC Universal (MSNBC) msnbc.com News
NBC Universal (NBC News) nbcnews.com Arts & Entertainment
NBC Universal (Today) today.com Arts & Entertainment
New York (CBS Local) newyork.cbslocal.com News
New York Magazine nymag.com News
New York Times nytimes.com News
News Tribune newstribune.com News
NY Post nypost.com News
Observer Media (Observer) observer.com News
Ofer Matan (eBook Daily) ebookdaily.com Arts & Entertainment
Office Depot officedepot.com Shopping
Paula Deen Ventures pauladeen.com Hobbies & Interests
Penske (BGR) bgr.com Technology & Computing
Penske (HollywoodLife) hollywoodlife.com Style & Fashion
Penske (Rolling Stone) ilmakiage.com Style & Fashion
Penske (SheKnows) sheknows.com Style & Fashion
Penske (StyleCaster) stylecaster.com Style & Fashion
Penske (TVLine) tvline.com Arts & Entertainment
Playbill playbill.com Arts & Entertainment
PopSugar popsugar.com Style & Fashion
Powder (TEN) powder.com Sports
Powder Magazine www.powder.com Sports
Restaurant.com restaurant.com Food & Drink
Smartbrief (NEW) smartbrief.com Business
Smarter Travel (Airfarewatchdog) airfarewatchdog.com Travel
Smarter Travel (BookingBuddy) bookingbuddy.com Travel
Smarter Travel (Family Vacation Critic) smartertravel.com Travel
Smarter Travel (Jetsetter) jetsetter.com Travel
Snowboarder snowboarder.com Sports
Snowboarder (TEN) snowboarder.com Sports
Surfer Magazine surfer.com Sports
SweetDeals sweetdealscumulus.com Shopping
Tagged tagged.com Arts & Entertainment
Tanga.com tanga.com Shopping
Tapatalk tapatalk.com Arts & Entertainment
Targeted Newsletter's (Simon & Schuster) simonandschuster.com Arts & Entertainment
Task & Purpose taskandpurpose.com News
Taste of Home www.tasteofhome.com Food & Drink
Taunton Press taunton.com Home & Garden
ThisOldHouse.com thisoldhouse.com Home & Garden
Ticketmaster ticketmaster.com Arts & Entertainment
Univision (The Onion) theonion.com Arts & Entertainment
Univision (TheRoot) theroot.com News
Upworthy upworthy.com Arts & Entertainment
Urban Dictionary urbandictionary.com Arts & Entertainment
Valassis (Red Plum) redplum.com Shopping
VastCast Media (InspirationalDaily.com) inspirationaldaily.com Religion & Spirituality
Warner Bros. (TMZ) tmz.com Arts & Entertainment
Washington Post washingtonpost.com News
Washington Times washingtontimes.com News
WDAF (Tribune Media Company) fox4kc.com News
We Heart It weheartit.com Arts & Entertainment
Weather Channel (The Weather Channel) weather.com News
Weather Wherever weather-wherever.co.uk News
WebMD (Consumer) webmd.com Health & Fitness
WebMD (Medicine Net) medicinenet.com Health & Fitness
WJW (Tribune Media Company) fox8.com News
WND wnd.com Law, Gov't & Politics
WSJDN (Barrons) barrons.com Personal Finance
WSJDN (Wall Street Journal) wsj.com Personal Finance
WTVR (Tribune Media Company) wtvr.com News
Ziff Davis (IGN Entertainment) ign.com Hobbies & Interests
Ziff Davis (Mashable) mashable.com Arts & Entertainment
Ziff Davis (Offers.com) offers.com Shopping
Ziff Davis (PC Mag) pcmag.com Technology & Computing
Ziff Davis (Tech Bargains) techbargains.com Technology & Computing
Zulily (Publisher) zulily.com Shopping